Question

my opportunities on my swot analysis for USA is as following
Increase the Digital Marketing Revenue
Established Global Partnerships

What would be the recommended strategy and Rationale for USA Today according to my opportunities above.

Answer 1

Question: What would be the recommended strategy and rationale for USA today according to my opportunities above?

Answer: Opportunities on my SWOT analysis for USA are-

>Increase The Digital Marketing Revenue

>Established Global Partnership

Thus I need to capitalize my core opportunities extracting maximum advantage by seizing the opportunity by executing certain utilizing business acumen and tactics so that I can have stronghold over my opportunities and have an edge over my rivals.

i.) Strategies for increasing digital marketing revenue are:

a.Social media advertisements- I will start my advertising presence over all the social digital platforms so that public awareness on large scale across geographical borders can be made and attracting large consumer base

b.Google advertisements- Google ads offers a pay per click system where I will have to pay for my ads only when someone clicks on my ads in other words Google ad allows to display ads for free further through Google dashboards I can gather consumer insights and preference and use it in my data analytics.

c.Targeted Advertising- I would tailor my digital campaigns to meet the targeted prospect's attention by making it appealing to them.

d.User Experience Designs- I would make my own business website describing my products in most distinctive way by aid of graphic designs , prompt responsive query handling feature and giving my website an interactive and real life experience to the public.

e.Search Engine optimization(SEO)- I will have an updated and optimized SEO to keep my ad ranking high in comparison to my Rivals.

f.Website Optimization- Using technical expertise and skills I will try to drive traffic to my website thus ensuring visibility of my Products name on large scale and influence consumer purchase.

g.Diversity Platforms- I will start my advertisements campaigns on every mode of communication channel so that my ads have reach to almost all the segments all across the region.

ii) Strategies for increasing established global partnerships are:

a. Window strategy- In this strategy I would partner with another entity in only that business/venture in which huge risk is involved for me. The other entity which specializes in the risk taking venture would be welcomed so that my personal risk could be minimized to large extent and we both get assured mutual advantage on long term .

b.Options strategy- In this strategy seeing the business opportunity and trend I will form an alliance with another business for a fixed period of time only and until that time only till we both achieve our ascertained objective.The moment our contract gets over we would separate as independent identities.Its done only for short duration and profit motive only.

c.Positioning Strategy- In order to make our beginning in a new market we have to make partnership with already successful business in that domain who are at that market before us so as to use our co competencies and get mutual shared profit for long term basis.It will enable us to acquire new customer base.