Question

I want to know the apple's organizational culture (Cameron and Quinn's typology)

Answer 1

Let us understand what typology related to organizational culture is given by Cameron and Quinn. According to them, the organizational culture is divided into four parts, plotted on the four quadrants with flexibility and discretion on one axis and stability and control on the other axis. The four types of organizational culture identified are:

• Clan culture: this type of culture focuses mainly on mentorship and teamwork. Focus is laid on to the people and integrated work environment exists. The workplace is collaborative and open communication is very much given importance. Organizations following such culture are action oriented and always look for a change, and accepts it with high flexibility. As a result the employee engagement increases and with an adaptive environment the risk taking ability increases. Such cultures are found in startups and small companies.
• Adhocracy culture: in this type of culture the primary focus is towards risk taking and innovating in a different manner. Such companies are always seeking growth and value individuality by encouraging innovative thinking and brings up creative ideas for development. They focus more on external factors and differentiation category. This results into high profits and good brand image. Companies like Facebook and Apple are involved in following this type of culture.
• Market culture: such companies focus on competition and growth. Such culture focuses on profitability and each position/ job role is given importance in the organization. Such organizations focus towards results and look for external success and not internal satisfaction.
• Hierarchy culture: companies following this culture follow traditional corporate culture and are focused on internal satisfaction and follows strict hierarchy level. The structure is rigid with rules and regulations, which cannot be ignored. For such companies it becomes difficult to reach to their goals as there is lack of employee satisfaction.

From the above discussion, it is easily clear that Apple company follows Adhocracy culture as the main focus of the company is to develop and grow with high level of innovation. Moreover, the company is a risk taker and aims at ruling the market with its creativity and differentiation in ideas. The ideas are brain stormed on regular basis and every employee is given a chance to speak out his mind. Above all the company focuses on doing new all the time which has not been practiced by any other organization in the market.