Question

Try to find examples for Hilton of

A. Strategic Philanthropy

1. What are the core competencies and resources used to address key stakeholders’ interests to achieve both organisational and social benefit?

2. What are the social benefits and drawbacks associated with this philanthropy? To what extent do they benefits outweigh the risks

B. Causal Marketing

3. What are the links to the organisations products and the social concern? To what extent do you believe this to be a good marketing program?

Answer 1

Question 1: What are the core competencies and resources used to address key stakeholder's interests to achieve both organizational and social benefit?

Answer: Core Competencies of Hilton foundation to address stakeholder's interest are-

i.It is solution focussed driven with the ability to make partnership with existing system to serve the community

ii.The funding of its philanthropy works contributes to areas that are traditionally left behind in the pace of development thus making it to explore and make bold investment and capitalize on this prospects in long term.

iii.Entreprenual skill helped it to partner with big corporate and government to venture in promising sectors

iv.Its inclusive approach to work with all walks of people in its workplace has gained it a goodwill at market.

Resources used to achieve organizational and social benefits are-

i.Grantmaking- It invest in long term key projects and players for long term year grant plan,It follows program related investment for market driven solution.

ii.Inclusiveness -It retains the best talents in its workplace thus capitalizing their expertise for organizational development

iii.Communication & Advocacy- It takes into concerns of all its employees and stakeholders in making business decision and consensus is the ground of decision making

iv.Collaboration- It aptly makes well established bonds with rich profitable fund providers so that it can get aid for its philanthropy .

Question 2: What are the social benefits and drawbacks associated with this philanthropy? To what extent do they benefits outweigh the risks.

Answer: Social benefits associated with philanthropy are-

i.It brings reputation of its brand name

ii.It Helps it to adhere the corporate social responsibility

iii.It can get tax benefits for its philanthropy

iv.People and market gain can be used for its own product selling

Drawbacks associated with philanthropy are-

i.Government are not always open to philanthropy

ii.There is not complete autonomy of civil society organizations due to legal measures

iii.Civil society organization find it hard to get UN representative's support which could pave its international presence fluently

iv.there are other business which exist that Hilton needs to concentrate else it would loose its opportunity

v.The terror attacks on hospitality sectors have alarmed the situation thus it do need to strategize for security measures of its establishments.

Risks are outweighed by-

i.Use of financial tools and market based solution and analytics to invest in prudent stocks and grant allocation helps it to accomplish mission without facing any shock

ii.It does not accept unsolicited proposals

iii.Foundation assets increased from approx $2.9 billion to $6 billion since 2009

iv.The board of directors which includes dedicated members administers the financial management thus ensuring prudential measures in its financial dealings.

Question 3:What are the links to the organizational products and the social concern? To what extent do you believe this to be a good marketing program?

Answer: Hilton Foundation philanthropy pursuits aim to touch wide segment and population diversity,places and needs.it invests in around 9-10 major focus areas involving partnerships with grantees,generating new knowledge and achieving measurable social impact.

Organization's products of social concerns are -

i.Catholic sisters - it is a trusted community based leaders which strives to educate children,poverty eradication.it serves people from all walks of life irrespective of their backgrounds.

ii.Disaster relief and recovery- It strives to support refugees,investing in community based organization and network to build local humanitarian leadership.it make partnership with emerging players and technologies that strengthen global community preparedness to combat disaster.

iii.Foster Youth- It ensures youth welfare system by empowering them self sufficient and responsible adults.

iv.Hospitality workforce development- it aims to leverage its hospitality industry by providing employment opportunity to youth by delivery of education and vocational training.

v.Safe Water- it strives to ensure sustainable high quality water service to meet community needs by feasible solution models.

Hilton's social engineering philanthropy business model can be considered as a good marketing program as it serves the vested interest of all its stakeholders ,its social works have gained it earn a brand image,Corporate social responsibility is duly met by it and these all features enables it to have a ever expanding customer base.