Question

Research a company and try to find examples of

A. Strategic Philanthropy

1. What are the core competencies and resources used to address key stakeholders’ interests to achieve both organisational and social benefit?

2. What are the social benefits and drawbacks associated with this philanthropy? To what extent do they benefits outweigh the risks

B. Causal Marketing

3. What are the links to the organisations products and the social concern? To what extent do you believe this to be a good marketing program?

Answer 1

I have selected and researched on Johnson & Johnson Company.

1)

Every year they publish a report based on The philanthropic activities they do. " Our Global Giving " is the name they have given to the report. They focus on long term life-changing, human health. They prioritize women's and children's health. They provide innovative access to global diseases.

These activities help in achieving both organizational and social benefits. They are handling global problems and are providing helping hand to others. Also, this would help them to be a recognizable entity more than a manufacturer of medicines.

2)

The social benefits are:-

• Saving lives.
• Awareness programs
• Strengthening healthcare

The drawback of this philanthropy is:-

• There would be many amateur activities.
• The neediest would be difficult to find.
• They may lack standardization.

There is no doubt that all these philanthropy are creating a robust brand image, thus all these efforts don't go in vain. Also, there are no threats that cover the benefits due to all these strategies. Something is better than nothing. Anyway, they help make several lives better.

3)

They are giving patient-centered products, which is an example of how its products link to social concern. They are providing sufficient products to the patients, as per their needs. They are concerned with the well being of the people.

By analyzing the various characteristics of its product range, we could say that the entity is well established and is effective and efficient enough to compete in the market.