This assignment requires you to investigate the marketing strategy of an existing Consumer Product. 4. Need...

This assignment requires you to investigate the marketing strategy of an existing Consumer Product.

4. Need Product Fulfills for DiGiornio Pizza–Explain the need that this product fulfills as it relates to specific target market. Is it a “Me Too” imitator? How is it different from other product brands in the market (in a way that helps it succeed against its competitors)? This should also include the product positioning (see text)

Expert Solution

Needs fulfill by this product:

DiGiornio Pizza was doing business in Frozen pizza's and doing well, later on changing demand because of nutrition level which store food doesn't have. Their sales were declined. Due to competition these days, many people are on sale line of business and therefore there were others too tweeting in tweeters regarding their pizza and all. But DiGiornio Marketing strategy is something that helped them stand in the market.

The reasons for which it stand out in the market:

Though the frozen products are considered unhealthy these days, but still DiGiornio manage to stand and lead the market :

Because of people changing habbits from stored food to fresh food, DiGiornio moves foward and introduced fresh baked Pizza.
He made the customers to trust their oven and not the delivery, matched with tagline
Infact it still continue to introduce new flavor and innovations to match the taste of today generation
They also keep in mind the nutrition level apart from the taste so maintain their customer satisfaction at high level
They says they are ready to take a risk which is associated in introducing and experimenting with new products flavors.
Today they stand out in the market at top postion among others

keosha answered 5 months ago

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