Product strategy Of JAGUAR F-PACE in marketing

Expert Solution

Jaguar is a one of the most luxurious brand in the car manufacturing company. It targets the customers with high net worth individuals groups who love to live their life with high status symbol in the society. Jaguar F-Pace is the first model of SUV in Jaguar. Product strategy of Jaguar F-Pace can be classified into three aspects that is mentioned below:

Market Needs:

In this transforming world, Jaguar brand is adapting itself as per the modern demand of the market.
This brand is targeting and reaching the market where they focus on the audience who belongs to upper class groups.
Jaguar brand don't compromise with the customer's need and always keep in its mind about their customer's status in the society.
This luxury car brand targets on that kind of customers who can be influences on the basis of Psychographics & Behavioural factors.

Corporate Goals:

Every corporate goal has a motive to earn more profit in every financial year and make itself profitable for the longer run. As Jaguar brand is always the most popular brand in the people who live the luxurious in the society. So, Jaguar brand targets specific group of people on timely basis and change product strategy according to the new demand in the market as per this group of people. Further, these targeted audience belongs to upper class group in the society which means these audience only want to fulfill their modern featured demand in the car and ready to pay higher for their higher luxurious satisfaction. Due to which company makes goal to fulfill their customer's satisfaction and the same model of Jaguar F-Pace is manufactured on the basis of today's audience's need.
Cost-effectiveness should be the intial goal of any corporate company. Jaguar should focus on the cost-effectiveness strategy which can be profitable at maximum level and sustainable in the long run in today's competitive market. Maximum utilization of raw material should be the goal of the company.
Jaguar company should be updated with the new innovative techniques which can be differentiated its product from their competitors. It should focus on the improvement in the high technology machines and highly skilled professional which will lead to the company to take initiative advantage in this competitive world.

Features & Innovation:

Jaguar F-Pace Car Model shows that Jaguar brand is innovation itself with this change of technology pace and satisfying their customer's need with innovative technology, beautiful designs and features in this car.
Jaguar uses differentiation strategy in their new product with unique featured specific. This differentiation approach of this brand make it different from their opponent and Jaguar F-Pace car model is the part of differentiation approach of this brand.
Jaguar brand always keep in mind of their young customer's demand and this Jaguar F-Pace model provides to have sports car feel as launched in its every car. Additionally, it is a promise of the brand to their customer's with best innovative technology, high speed performance and feel of luxury.

Rahul Sunny answered 7 months ago

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