Question

Understanding the mind of the consumer is important when developing a marketing strategy. Why is it important to understand how attitudes are formed and changed through motivation and emotion? How can understanding the attitudes help you when creating a marketing strategy?

Answer 1

Answer-

It is important to understand how attitude are formed and changed through motivation and emotion to;

Clearly understand the consumer behavior

Develop goods based on the customer tastes and preferences

Understanding the attitudes is key to creating marketing strategy by;

It defines the market segmentation approach

Helps in developing strategies for effective customer relationship

Attitude is key to personalized marketing strategy

Explanation:

It is important to understand how attitude are formed and changed through motivation and emotion to;

Clearly understand the consumer behavior-the consumer behavior is often based on the attitude as the related aspects of emotion and motivation. Understanding the attitude is crucial to the marketing team in terms of proper understanding of the customer behavior for effective brand positioning.

Develop goods based on the customer tastes and preferences-through the attitudes, the firm is likely to pursue a pull strategy. The pull strategy ensure goods and services are developed on the basis of customer tastes and preferences.

Understanding the attitudes is key to creating marketing strategy by;

It defines the market segmentation approach-the attitude would influence the market segmentation through the behavioral aspects. The attitude determines the preference and the usage rate that a particular market segment or consumers.

Helps in developing strategies for effective customer relationship-when the marketing team understands the attitude of the customer, it would develop effective strategies that does not offend the customers but ensure that the relationship is improved.

Attitude is key to personalized marketing strategy -personalization of the various goods and services is based on the attitude and other motivational factors. A more personalized marketing strategy thus arises from the efforts employed in understanding the customer behavior through the attitude.The benefit of a more responsive marketing strategy would be increased sales.