Question

1. Take an existing product/brand and critically evaluate the marketing strategy (including the current advertisement) for that product/brand using the tools and concepts learnt in the course. 2. Develop a better marketing strategy and provide justifications for your new strategy.

Can you please choose a shoes company for this case?

Answer 1

ans 1=As compared to its rival Nike, Adidas’ popularity spread less in regions such as Northern America where basketball is more liked. To beat this disadvantage ,it has embarked on a 3-pronged policy– speed, metropolises & open source. Speed is an essential mainstay in this policy where it has decided to be a fast sports firm in the true sense – quick at dispensing items & at decision-making. This will incorporate a redesigning of the complete business framework to bring it in a new form before the stakeholders. To expand its market share rapidly, it has decided to concentrate its marketing endeavours on six main cities : New York, Paris, Shanghai, Tokyo, LA & London. The policy is reasonable since a big portion of its target market resides here. The last mainstay concentrates on the involvement of main stakeholders. As an element of its policy, it will request more participation from consumers, partners & sportspersons. Its’ intense linkage with sports & especially football is very apparent in its marketing strategy. Also, it has been utilizing sports stars from different domains to market its articles. The chief focus of its ad strategy is the energy which   flows in the veins of all sportspersons & sports fans. To let it loose , consumers require something greater than just their physical energy and Adidas aids in surpassing ones limits & surmounting hurdles.

ans 2=The differentiation policy would prove effective for Adidas to enhance consumer base via technological advantages. It has effective product R&D which has been concentrating on development of new items & all these developments should be integrated well with sales & marketing department..