In: Operations Management
Two social media marketing campaign in Saudi Arabia that failed (Last two years) and why did it fail?
Company Name: IKEA
Campaign Name: n/a
Social Media Platform used: Website, Twitter
Social Media Marketing Objective: Brand Awareness
Description: The leading home accessories and furniture company, IKEA, started a brand awareness campaign in 2012 on its website, twitter by showing a picture of pajama clad boy brushing his teeth with IKEA’s bathroom accessories can be seen clearly in the advertisement. However, the picture was from a catalogue which originally contained a woman but IKEA removed the woman from the picture while campaigning in Saudi Arabia. The campaign failed because it sent a passive message to feminist groups.
Company Name: Pizza Hut
Campaign Name:International Stammering Day
Social Media Platform used:Twitter
Social Media Marketing Objective: Social Purpose
Description: Pizza hut released an advert back in 2012 on International stammering day wherein the text was writer in a stammering manner. The campaign was resulted in hatred among the people since it shows a wrong message to people suffering from stammering. Consequently, Pizza hut apologized the viewers on Twitter and had to remove the advert.