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Two social media marketing campaign in Saudi Arabia that failed (Last two years) and why did...

Two social media marketing campaign in Saudi Arabia that failed (Last two years) and why did it fail?

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Company Name: IKEA

Campaign Name: n/a

Social Media Platform used: Website, Twitter

Social Media Marketing Objective: Brand Awareness

Description: The leading home accessories and furniture company, IKEA, started a brand awareness campaign in 2012 on its website, twitter by showing a picture of pajama clad boy brushing his teeth with IKEA’s bathroom accessories can be seen clearly in the advertisement. However, the picture was from a catalogue which originally contained a woman but IKEA removed the woman from the picture while campaigning in Saudi Arabia. The campaign failed because it sent a passive message to feminist groups.

Company Name: Pizza Hut

Campaign Name:International Stammering Day

Social Media Platform used:Twitter

Social Media Marketing Objective: Social Purpose

Description: Pizza hut released an advert back in 2012 on International stammering day wherein the text was writer in a stammering manner. The campaign was resulted in hatred among the people since it shows a wrong message to people suffering from stammering. Consequently, Pizza hut apologized the viewers on Twitter and had to remove the advert.

keosha answered 6 months ago
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