Question

What are the 4 principles of IMC?

Answer 1

Principles of integrated marketing communication is as follow-

Consistency

Brand Message

Design and Style

Customer Service

The first and most important principle behind integrated marketing is consistency. Think about your brand, your company mission statement, the purpose behind your business. Everything you and your company do, say, create, and sell must be consistent across the board. Public relations, social media, paid advertising and content creation must all fall under a theme. It does not really matter what that theme is in terms of integrated marketing. All that matters is that you are consistent with it.

Community

Email campaigns and newsletters Exclusive member benefits and events

Surveys and reconnections

A successful business marketing strategy is nothing without the customers. Companies need customers to function and grow. The problem is that many marketing strategies tend to focus on acquiring new customers, new audiences, and new markets while they forget about retaining their existing customer base. Contests, sweepstakes, viral campaigns, and guerrilla marketing tactics gain quite a bit of attention but often do not increase profitability for the company.

Cooperation

Co-department meetings

Appropriate task delegation

Review and follow ups

In order for a company to flourish it has to work as a team. I'm not talking about communication. It's about having everyone do their part. All departments in a company must be on the same side and take whatever steps necessary to resolve an issue. I hear all the time about businesses where their marketing department hates the sales department. Or the logistics department can't stand accounting.

Communication

Have a good CRM program

Set up company resource databases

Install a company server chat system

Communication is the final key principle to integrated marketing. I see this principle as an intricate web connecting everything in a marketing strategy. Without it, everything else would very quickly fall apart. Focus on building communication channels that enable your company to share key information across multiple online and offline platforms.