Question

In: Operations Management

What is the meaning of Integrated Marketing Communications (IMC)? Why is there a need for IMC...

What is the meaning of Integrated Marketing Communications (IMC)? Why is there a need for IMC by marketers and how do marketers go about implementing it? Give an example and description of at least three IMC tools.

Solutions

Expert Solution

Integrated Marketing Communication IMC is a cost-effective strategy it involves all forms of communication to customers and advertises the product in the market. It is promotional tool channels refer to an organized network. When the producer wants to reach to the customers in the competitive market he has various options to communicate to the customers so that he can promote his products get established in the market. IMC is a Direct Marketing channel. Interacts with customers directly without any interference For Example-1.  Producer -- Customers 2. Sales campaigns 3. Building Brands 4. Public Relations 5. Sponsorships, 6 Personal selling, 7. Television Home Shopping Network, Direct Marketing

Need for IMC - Customers are located in the various situation of geographical areas. Many producers let the financial resources and expertise to carry out direct marketing. For the small producers having a very limited budget for the promotion. It is quite difficult to create awareness and desire to buy the product among the customers.

There should be a clear target customer who can stay loyal towards the products. You need to know the specific needs and the expectations of the customers. There should be a message strategy to create brand and develop a unique brand image.  

Following are the 3 IMC tools;-

1. Door to Door or Personal Selling- It is a face to face interactions. In this, a product has a high personal sales cost and high small orders. For examples; Vacuum Cleaner. Buyers are gathering one location that can reduce the sale cost. It will be a unique shopping experience.

2. Television Home Shopping Network- Heavily dependent on technology these offer shopping in the comfort of your own home also have business application. Orders are placed by phone.

3. Direct Marketing-- There a direct communication with the customers through mail, text messages, catalogue, brochure, newspapers etc.


Related Solutions

1. What is the meaning of Integrated Marketing Communications? (IMC) 2. What might be some of...
1. What is the meaning of Integrated Marketing Communications? (IMC) 2. What might be some of the problems a marketer would encounter with IMC in international marketing? 3. How can advertisers overcome the problems of literacy in their foreign markets as it relates to integrated marketing communications? 4. What would be the importance of feedback from marketing communications in foreign countries?
Integrated marketing communications (IMC) is an important concept for a marketing manager to understand.    Why...
Integrated marketing communications (IMC) is an important concept for a marketing manager to understand.    Why are integrated marketing communication plans so important to marketers? What are the benefits and challenges of implementing an IMC? Identify a primary benefit of advertising online If a company A has come up with the new beverage product known as Akamu for satisfying human thirst. Suggest some of the major advertising decisions which this company can come up with in order to promote Akamu...
In your own words, explain integrated marketing communications (IMC). Give an example. A) Are integrated marketing...
In your own words, explain integrated marketing communications (IMC). Give an example. A) Are integrated marketing communications (IMC) necessary? Why do you think this? (Argue for i.e., advantages or against i.e., disadvantages). B) Do you think integrated marketing communications (IMC) work? Why do you think this? How does communication take place? In your own words, explain each element of the promotional mix. Give examples.
the five key features that undergird the philosophy and practice of integrated marketing communications (IMC)
the five key features that undergird the philosophy and practice of integrated marketing communications (IMC)
1.) What the most important ways that integrated marketing communications (IMC) builds loyalty relationships? A. by...
1.) What the most important ways that integrated marketing communications (IMC) builds loyalty relationships? A. by helping to reinforce the choices suggested by each communications option. B. by persuading consumers that they should build a relationship with the organization. C. by giving loyalty coupons to repeat users. 2.) The advantages of advertising over personal selling include: A. greater opportunity to tailor the message to the interested prospect. B. easier to keep the consumer from “tuning out” the message. C. more...
Integrated marketing communications (IMC) refers to the careful coordination of all promotional messages for a product...
Integrated marketing communications (IMC) refers to the careful coordination of all promotional messages for a product or a service to ensure the consistency of messages at every contact point at which a company meets the consumer. Find a brand and analyze its IMC strategy. In particular, what communication vehicles does the brand use? To what extent do these communication vehicles speak the same voice?
Why is integrated marketing communications important to marketers?
Why is integrated marketing communications important to marketers?
What are the elements of a company’s integrated marketing communication (IMC) mix and when is it...
What are the elements of a company’s integrated marketing communication (IMC) mix and when is it appropriate to use each? How would you formulate a budget and strategies for an IMC plan?
The questions for IMC: What are the key decisions in the tactical development of Integrated Marketing...
The questions for IMC: What are the key decisions in the tactical development of Integrated Marketing Communication? When would you use push versus pull strategies? How do communication objectives differ based upon stage of customer development? What are different methods for determining the communication budget? Which method is best?
1. What is integrated marketing communication (IMC) how does it connect to the organization’s marketing strategy?...
1. What is integrated marketing communication (IMC) how does it connect to the organization’s marketing strategy? How do IMC tools support the sales process? 2. What factors should you consider when selecting marketing communication methods to execute the strategy? 3.    How does integrated supply chain management support an effective distribution strategy?
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT