Question

1. Comparison Companies?

What I expect is to compare and contrast the Employment Branding Strategies OR the Talent Acquisition Policies and Practices of a large-cap company listed in Hong Kong Stock Exchange, and a large-cap company listed in London Stock Exchange or Dow Jones Industrial Index.  The main reason for specifying listed companies is that they provide more information that general public can access.

It will be easier to make comparison if the companies are in the same industry or they have involvement in the same business.

You will first describe the two companies and give explanations why you choose these two. Compare and contrast the two companies, i.e., analyse. Evaluate their effectiveness based on the evidence from literature, previous findings from previous studies. The key is that your evaluation and judgment are based on evidence and not purely "I think". You can certainly provide your own opinions but they need to be logical with some bases to avoid falling into the trap of "I think it is good, therefore, it is good".

Answer 1

The two large cap companies, among others, listed on hong-kong stock exchange and london stock exchange are ALIBABA and MICROSOFT respectively.Alibaba,founded by Jack Ma, is a chinese multinational technology corporation. It's listed stock is BABA. it has a market capitalisation of 539.63B with a total number of employees 101,958 (2019). Microsoft,on the other hand, is an American multinational technology company which was founded by Bill Gates. it's listed stock is named MSFT with total market capitalisation of 1.29T and no. of employees 151,163 (2019)

EMPLOYEE BRANDING STRATEGIES OF ALIBABA AND MICROSOFT:

ALIBABA:

• they have a program named AGTD i.e. Alibaba global talent development which is aimed at developing global talents in Alibaba.
• under this program, the participants are rotated through 3 different business units.
• participants are trained to be leaders and are sent on research trips to understand Chinese culture and environment.
• senior executives act as mentor to the participants guiding them at various levels.
• they use e-recruitment solutions like SepStone to select qualified candidates,consolidate resumes and develop a global talent pool for local and international hiring.
• the founder of the company focuses on not just IQ but also EQ i.e. emotional quotient which helps an employer to be a better leader and a team player.
• they have a globalised strategy to integrate diversity in their company.
• they hire experienced persons with atleast 3 years of prior work experience.

MICROSOFT:

• has digitalised HR processes which meets the changing demands of employees.
• through these processes they have introduced policies that promote 'work-life integration'.
• they have aglobal approach that alow their employees to work from anywhere and on any device.
• they also have policies to mentor employees so that they can attain valuable knowledge.
• they work on emails, spend time in meetings, interact with peer networks etc.
• different data analytics like predictive analytics is used to predict the factors that affect employee performance and efficiency.
• they follow an employee centric approach that takes into consideration business insights to innovate talent acquisition.
• they have a cloud strategy on which business processes are carried out.
• they have over 80,0000 followers on twitter which is a medium to inform job seekers about the vacancies
• another strategy is the facebook strategy which provides information and FAQ's about hiring processes.
• the recruiters of the company also uses linkedin as a prime source to hire candidates with specialist skills for dofferent projects.
• employee blogs are also a way which has been taken up by microsoft to help job seekers prepare for the jobs.