Question

1. Introduce about the apple watch brand in a product category or retailing format.

2. Describe in detail the location of the apple watch brand in the market by Identifying the following:

a. The brand’s Product Category

b. The brand and any trademark elements, logo, etc.

c. The brand’s Website

d. Any partnering firms the brand maintains ties to – e.g., suppliers, retailers, etc.

e. How the brand retails its offering in the market (Sales Venue).

i. Online only

ii. Brick & Mortar

iii. Brick & Click

Answer 1

Apple watch

Apple watch is a smartwatch from Apple, which supports all the iOS and other Apple products. The main function of Apple Watch is the Fitness tracking and Health-oriented capabilities, and after connecting it with iPhone it performs default functions od iPhone like calling and texting.

Apple Watch is

• Developedby Apple Inc.
• manufactured by Quanta Computer
• Series 3 released on September 22 2017

Apple as a brand

"Apple Inc." from an idea to the world's largest computer company, this vision of Steve Jobs got one step closer to reality when he lured John Sculley away from Pepsi in ordorder to apply his marketing skills to the personal computer market.

But a great marketing team is only one aspect of the success of Apple Inc., another aspect was the way they categories there products. Mainly there are 4 types of products that Apple Inc produce.

1. iPhone
2. iPad
3. MacBook
4. Apple Watch

But with a big brand comes the world known logo and trademarks, first lets talk about the famous apple logo.

The logo of Apple Inc. was designed by Rob Janoff because It seems Steve Jobs was not happy with the first logo of Apple by Ronald Wayne. It showed Issac Newton sitting under a tree with a glowing apple on top of his head. So after getting the assignment Rob Janoff came up with "bite" in the Apple logo and Steve added rainbow color to it.

Apple trademarks

Fisrt lets see the definition of trademark - A symbol, word, or words legally registered or established by use as representing company or product.

Apple Inc has more then 50 trademarks some of them are,

• AirDrop®
• 3D Touch®
• AirMac®
• AirPod®
• AirPower™

All the information about the Apple Watch, Apple Trademarks and other Apple products can be found on there officaof site, www.apple.com and for direct link of Apple watch go to www.apple.com/watch

partnering firms:

Kevin Lynch (computing) :

Kevin Lynch is an American developer. He is currently vice president of technology at Apple Inc, he has been responsible for developing the software of Apple smartwatch project.

Accenture : creates iOS solutions to transform how business work

Cisco: pprovides leading networking, security and collaboration solutions for Apple products.

Apple retails its offering in the market through Bricks & Clicks method, which basically means they provide there products both online (Clicks) and offline (Bricks)

Apple Smartwatch is one of the biggest player in this cutthroat competition, Apple smartwatch is taking over the watch industry, The company sold more watches last quarter than Rolex, Omega and Swatch combined.

The cellular version of the Apple watch was in strong demand in U.S., Japan, and Australia, where all major operators stocked it in time for the holiday season.

In the fourth quarter of 2016, Apple's six million shipment represented nearly half of all smartwatch sales.

Apple watch is making the user more physically active with it's fitness tracking and also providing easy and fast access to all the basic need of communication like calling and texting.