Question

Consider what you know about Apple products - the iphone, Mac, Apple Watch, etc. Identify their marketing mix - make sure to include all 4 components - Product, Price, Promotion, and Distribution.

Answer 1

Product

After thorough client studies, Apple products are innovative because they are designed. Apple likes to believe it understands what clients want and they're doing for the most portion. Apple's key product lines are the following: Macintosh–the machine that began all of it. The Macintosh was first published in 1984 and is now known as Mac. With the focus moving to portability, Mac laptops like MacBook Air and MacBook Pro are some of the U.S. iPod's most famous laptops–the iPod along with its iTunes software has revolutionized the music sector and how we listen to music.

iPad–While tablets were nothing fresh when the iPad was first introduced, they are generally rapidly attributed to pushing tablets into the mainstream with other businesses. When it was introduced, the iPad was the most effective tablet and continues to be a powerful Apple product line.
Apple Watch and Apple TV–Despite rigorous rivalry from other products such as Samsung's exercise watches and Amazon Fire TV, Apple Watch and Apple TV see loyal customer revenues. The capacity to sync with other appliances for those already invested in the other product lines of Apple is a main selling point.

Price

For their products, Apple utilizes premium pricing. Customers are okay with paying a greater cost compared to some other brands due to innovation and technology in their products. Apple typically has no sales on its products and the price is generally standard and will not fall until the release of a fresh model. This premium pricing strategy draws customers from mid to upper class and helps to keep the high-end picture of Apple.

Promotion

Apple encourages its products through advertisements and print advertisements, concentrating on how they differ from rivals in their products. Commercial advertisements run when a product is introduced for the first time and print advertisements run throughout the life of the item. Ads generally pursue the same style using either white backgrounds to contrast their product's stylish black (iPhone, iPad, etc.) and logo, or an inverse with black backgrounds and white text with a white logo. Ads are easy and timely, generally concentrating on one of their product's main features.

Place

Apple has rigorous rules on who can sell (distribute) its products. Apple authorizes certain shops to sell their product in order to guarantee control over distribution. This generates exclusivity that may restrict reach, but it also strengthens their products ' high-end picture. Apple has reduced production expenses because of this exclusivity and can invest in other fields such as product studies.

The distribution of Apple products involves: Apple Stores Online Apple Store and App Store Authorized distributors such as telecommunications companies