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For a product category of your choice, describe the position that a brand occupies relative to...

For a product category of your choice, describe the position that a brand occupies relative to its competitors. a) Explain why you consider the brand to occupy that position. b) Explain why it may want to consider a repositioning strategy and how it may seek to do this. c) Assess the advantages and disadvantages of this move

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Rahul Sunny answered 2 years ago
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