Question

1) Describe the Apple Watch product line pricing strategy.

2) Find or Share updated information of Apple watch since it was launched in 2015 from various international markets.

3) How does Apple Watch change consumers' lifestyle

Answer 1

1) The conclusion is that Apple has been very clever in how it has priced the Apple Watch - even more so when one realises that most sales in the $5,500 to $15,000 (£3,750 to £10,200) luxury segment will be incremental to sales of Swiss luxury watches: most buyers will see an Apple Watch as an additional device, not a substitutional device.

3)

A smaller focus: In the past 200 years, we’ve shifted from massive displays to ever-smaller devices, from movie screens to TVs to computers, smartphones and smart watches. Our vision narrowed down to a hyper-focused viewpoint, and from a “lean back" environment to a “lean forward,” and finally, to the “look down." We’re rapidly going in a direction where ads become more and more unwanted, so we need to move away from the interruption and engagement approach to adding value. How can brands add value in this new world?

Predictive approach to advertising: Increasingly, devices are recording more and more personal information, from our heartbeat to our locations, movements and intentions. Devices can now make more accurate predictions than ever about our known and unknown needs. How can brands find ways to use that information in order to provide value and service to consumers?

Gateway between the digital and real world: The smartphone and Apple Watch aren't about making calls or telling the time, but about connecting the real world with the Internet and all of our personal information that exists in the digital realm. Our focus now needs to be on how brands can explore this interface. How do we become more useful in this layer? Do we allow our rental cars to be picked up with a tap, do we apply a useful layer to payment data, and what do we do with coupons and ticketing?

2)