Question

In: Operations Management

Apple company Propose a Product Development Process for Apple Watch

Apple company

Propose a Product Development Process for Apple Watch

Expert Solution

Product Development Process for Apple Watch

The following process shall be followed for facilitating the development of the product Apple Watch.

Step 1:Idea Generation

Here in this stage of product development the company Apple might have different product ideas including the idea of Apple Watch. This is the stage of exploring all possibilities before the company including the introduction of Watch.

Step 2: Screening ideas

This is the stage in which we screen all the available product ideas including the Apple Watch through an internal rating process. The idea of Apple Watch may come first as it has high marketing potential compared to the other ideas.

Step 3: Concept Development and Testing

This is the stage in which the company develops a prototype of Apple Watch having all the features of the real product. The testing of products in a real market setting will also take place in this stage of the product development process. The stage will be helpful for the company to know the real potential of the product and the reactions of customers.

Step 4:Business Case Analysis

A complete analysis of the product idea and the preparation of a budget of the product will be done in this stage. The potential of the product Apple Watch on the basis of the impact will also be ascertained here.

Step 5: Technical and Marketing Development

Specifications of Apple Watch and its manufacturing process will be finalized in this stage. The marketing mix decisions of the product will also be determined in this stage of the product development process of Apple Watch.

Step 6:Test Marketing and Validation

This is the stage in which we test all the elements of a marketing plan in a real market setting. This is the stage before the commercialization of Apple Watch.

Step 7:Launch

This is the stage of the real launching and commercialization of Apple Watch. The product life cycle of Apple Watch begins here.

Step 8:Evaluation

Improvements and adjustments to the launched product Apple Watch will be done in this stage.

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keosha answered 1 year ago

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