Question

consider what you know about Apple products the iphone, mac, apple watch,etc ifentify their marketing mix make sure to include all 4 components product,price,promotion and distribution

Answer 1

A. Introduction:

• A company's market mix implies the plan of action and various approach relating to application of a marketing plan. Focus of marketing mix is on 4P's namely: Product, Price, Promotion or marketing communications & Place or distribution.
• Apple Inc.in faces combative competitions from other brands including, Microsoft, Intel, Samsung, Google and the list goes on. In correspondance to the approaches used by these companies, Apple Inc.in has various strategies in place regarding its marketing mix.

B. Let us dive into the marketing mix incorporated by Apple Inc.in as a part of its strategies:

1. Apple's Product Mix:

(a) This variable of marketing mix includes the goods & services provided by the company (the ouput of the company)

(b) The various product range dealt in by Apple Inc.in are as follows:

• iPhone (Mobile devices)
• iPod (Mobile devices)
• iPad (Mobile devices)
• Mac (incldes laptops & desktops of different sizes to cater to the different segments of market)
• Apple TV
• Apple Watch (Mobile devices)
• Software
• Cloud services

(c) It is evident from the Apple Inc.in main product lines that the company deals in consumer electronic product range and deals in digital content distribution industry.

(d) Company has enabled features for customers to use Software as a Service (SaaS), allowing them to store and access the data using cloud technology. The evolution of Company has been significant, keeping information technology in mind.

2. Apple's Price Mix:

(a) This marketing mix component uses 2 pricing strategies for fixing the price points or ranges of the company's products.

• Premium Pricing Strategy: It involves to offer its product at a premium or at high prices, which in return maximises the margin of profits of the company. To ensure its competitiveness, company uses this strategy in combination with innovation & premium branding.
• Freemium Pricing Strategy: It combines 'free' & 'premium' both the strategies in one. Where ideally a product is given free to the consumer, they however have to pay in order to access better & more advanced features of that particular product.

3. Apple's Promotional Mix:

(a) This marketing mix element determines the approach formulation for reaching to its consumers or audiences at large.

(b) Apple Inc.in promotes in various ways via its various communication channels & groups. The communication or promotion strategy used by the company involves:

• Personal Selling: Involves employees of the company displaying the products & convincing store visitors for making the purchase.
• Public Relations: Includes instances of giving exclusive interviews, public releases, Apple events and parties.
• Advertising such as digital advertising on Google network or other websites pertaining to technology news.
• Sales Promotion happening usually at authorised reseller locations or at Apple store location.

4. Apple's Place Mix:

(a) This component aims at selecting appropriate venues through which the products of the company would be distributed. For distributing the products in Apple Inc.in there are company-owned locations as well as several authorised resellers.

(b) Distribution places are as follows:

• Apple Store locations: This is a subsidiary of Apple Inc.in incorporated to sell company's products through their physical stores.
• Authorised sellers: Some of the sellers sell the products of the company through their own stores while some have different locations set such as shopping malls around the world.
• Telecommunication companies: The Company has establised connections with telecommuniation companies which enables & offers the integration of iPhone units in their telecommunication service available to target market.
• Company owned website & online stores: Variety of the product range are covered for online purchasing by consumers at large, thereby providing a huge platform for its distribution.