For a product category of your choice, describe the position that a brand occupies relative to...

For a product category of your choice, describe the position that a brand occupies relative to its competitors.

a) Explain why you consider the brand to occupy that position.

b) Explain why it may want to consider a repositioning strategy and how it may seek to do this.

c) Assess the advantages and disadvantages of this move.

Solutions

Expert Solution

A)One plus is a chinese cell phone brand which is one of the top five brands of USA.
Even though the major market share is held by Apple followed samsung.
As per market share and popularity one plus holds fifth position in the cell phone market of USA.

B) Repositioning itself can help one plus earn higher revenue as the market share increases revenue increases proportionately. One plus can seek to beat the brands which are somewhat smaller players compared to apple which is the leader. One of the ways is to create a merger with the other smaller players like samsung or the player with the highest advantage in the production process over its own production process.

C) The advantage of this move can be as enormous as one plus and samsung capturing maximum market share and even displacing apple as the leader of the cell phone market in USA.
The disadvantage of this would be the compromises that the company might have to undergo during the merger process

Rahul Sunny answered 1 year ago

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