Question

key take aways on integrated marketing communication

Answer 1

Integrated marketing communications (IMC)

As the media changes the landscape marketers change their promotions to reach their target markets. With changing technology and social media ,more moneyis being budgeted for new media than the traditional media. Regardless of the type of media used, marketers use integrated marketing communications to deliver one consistent messages to buyers.

• IMC planning concepts recognizes the value of a comprehensive plan so that the strategic role of several communicative disciplines can be evaluated to create clarity,consistency, communication and impact.
• The promotion communication mix is composed of advertising ,personal selling,public relations,sales promition and direct marketing.
• The promotion mix, communication and buyer's perception . Depending on what medium is used marketers use yhe communication processes to encode the ideas into messages that can be correctly interpreted by buyers.
• Message Strategies, Organisation must determine promotion objectives ,or what they want to accomplish with their promotions. Each brand need to have a unique selling proposition for customers to remember their products.
• Promotion Budget, companies can determine how much to spend on promotion.The objective and task approach takes objectives into consideration and the cost of task necessary to accomplish objectives inorder to determine promotion budget.