How does the “LIVE TESTS” campaign demonstrate the characteristic of integrated marketing communication? What grade would...

How does the “LIVE TESTS” campaign demonstrate the characteristic of integrated marketing communication? What grade would you give “LIVE TESTS” on integrated effectiveness? (was it effective? Explain)

Your answer to the question should take the form of a short essay, where there is an introduction (defining relevant concepts or topic in general), body ( answering the actual question in details), and conclusion (summing up what you think in one or two sentences).

Expert Solution

Live Test Campaign:- It is the creative idea to carry out extreme tests of relevant product features, in a live set up, where the outcome could never be guaranteed. In this way we could thrill and engage the audience.

Characteristics of “Live Test Campaign”

1. It is a creative idea of campaigning.

2. There is live set up arrangement.

3. Outcome of the test is uncertain.

4. Audience get thrill to watch live test campaign.

Integrated Effectiveness:- It means combining all thoughts and feelings into one central place and viewing the world as something to be taken as a whole not dividing experiences off into sections.

“Live Tests” on integrated effectiveness:- We would give ‘A’ grade to live tests on integrated effectiveness. Because in live test campaign, all the audience are gathered at one place and there is a live set up. All the test are performed live in front of the audience and the result is also shown in front of them. So, all the audience has experience same feelings whether it is positive or negative. So, we can say live test campaign have integrated effectiveness.

Rahul Sunny answered 8 months ago

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