Question

Integrated marketing communications represent the promotion dimension of the four P’s, encompasses a variety of communication disciplines – general advertising, personal selling, sales promotion, public relations, direct marketing, and electronic media – in combination to provide clarity, consistency, and maximum communicative impact. Research and describe an example of a currently running integrated marketing campaign for either Tesla, Jet Blue, or Wholefoods. Include the company name, product or service, a brief description of the target market(s), the consistent messaging, and the IMC elements used. Include links to examples of how the messaging is being used in 3 different communications channels/media. Briefly, indicate whether you think it is an effective marketing effort and why.

Answer 1

Marketing Strategy assumes a fundamental part in business as it adds to the hierarchical achievement. Advancement will raise people in general mindfulness and along these lines, increment deals. These days numerous organizations understood the requirement for a more vital and strong in arranging their advertising exercises. Integrated marketing implies composed utilize and reconciliation of the publicizing endeavors with an assortment of other correspondence methods.

Integration was encouraged by the realization that advertising are best when they are composed with different components of the showcasing correspondences blend. Whole foods will fuse a few channels for our IMC battle. The underlying advancement will help quicken buyer intrigue since individuals who don't purchase entire sustenances will probably give it a shot on the off chance that they can spare 20% on their buy. The coupons will keep running for the initial three months of the battle. The coupons will impact buyers to inform other individuals concerning the reserve funds, and will empower verbal activity.

The show advertisements are to be put deliberately on sites by utilizing behavioral focusing of customers that are searching for solid and natural nourishment that accompanies purchasers' sound ways of life. For the market section of shoppers that lean toward Kroger, Wal-Mart or one of Whole Foods' different rivals with bring down costs, we will stress the nature of nourishment gave at Whole Foods, and the general medical advantages in the long haul that are gotten from practicing good eating habits. The portable application will be gone for building up an association with purchasers by expanding correspondence from Whole Foods through recordings, and from customers through remarks. This will likewise build purchaser to-buyer connection and verbal correspondence about Whole Foods by and large, with the capacity to share the recordings and formulas from inside the application to outlets like Facebook and Twitter.