Question

INTEGRATED MARKETING COMMUNICATION

what are the advantages of in-house vs outside agencies with details and examples. dont be so advanced with words please, and 3-5 paragraphs max.

need as soon as possible. thank you

Answer 1

In house agencies work for a single company which owns them. They have only one client. Whereas, outside agencies have more than one fixed client. They complete the contract with client within stipulated time.

Both have their own advantages and disadvantages. Inhouse agencies understand the company better than outside agencies. It makes easier for the inhouse agencies to work a way for advertising. But it is costlier to maintain an agency within company, because compensations must be provided even when there is no need for advertising. Whereas, outside agencies take pay only when there is work. As outside agencies have number clients in their hands at one time, they will always get paid. Outside agencies have better updated skill set than inhouse agencies, because they work with various companies.

To decide whether to go for inhouse or outside agencies, a lot of factors must be considered, the main important one being the cost.Coco cola company has its own inhouse agency. Mullen is the best example of outside agency.