Question

What is The Role of advertising agencies in integrated marketing communication?

Answer 1

Marketing communications is essentially a part of the marketing mix. That is the message that your company will be delivering to the sector. You have to be very particular about the different things that you are trying to communicate across different channels.

The marketing communication process identifies where the investments are being done and what is bringing more return on investment. Therefore, you can alter the advertising campaign to reap maximum benefits.

This is a single element in marketing communication which involves spreading the word about a company, product, or service that is being offered to the public. Strategy is certainly a vital aspect here, because many ways are to be included. Advertising will work well for marketing if it suits the marketing approach. It is a method of selling a company's goods or services. Advertising constitutes one of the keys to growth of firms.

Managers of advertisment and promotions can travel to meet with clients or communications media representatives. Public relations executives often fly to meet with special interest groups or leaders in government. It reaches people by means of different forms of mass communication. People come into contact with several different forms of advertisements in daily life.

The advertising agencies is like a tailor. It produces the ads, schedules how, when and where to distribute it and hands it over to the customer. In the most part, advertising companies are not dependent on any organisations.

importants tasks performed by advertising agencies are as follows:-

• Creating an commercial based on marketing knowledge obtained
• Running business surveys and the marketing and consumer reactions.
• Planning what sort of media to use, when and where to use it, and how much time to use it.
• Taking customer and consumer reviews and then agreeing on the future course of action