Question

marketing essay

Answer 1

MARKETING- It refers to a social process by which individuals and groups obtain what they need and want through creating,offering and exchanging products and services of value freely with others.It is the sum-total of all the activities that facilitate flow of goods and services from producers to the ultimate consumers.

In simpler words,marketing involves study and management of exchange relationships.It is used as a tool by business to create the customer,to keep the customer and to satisfy the customer.Marketing is concerned with a the activities of company which are associated with buying and selling of a goods or a services. It involves activities that aim at making people aware of the company's goods or services and making sure that these are available to be bought and availed respectively. marketers are involved in marketing various types of entities like goods, services, experience,events,persons,places,properties,organisations,information and ideas.Matketing is an ongoing communication exvhange with customers in a way that educates,informs and builds a relationship over time. It is the process by which a firm profitably translates customers needs into revenue.It also involves building a brand and convincing people that a particular brand is the best.It aims at satisfying the needs and wants of the customers and thereby retaining them for the longest possible period of time.Marketing attracts consumers scare resources, attention and product or service from a company to its end customers from product development through to the final sale and post purchase report.