Question

write an essay " why has emotional marketing imposed itself over traditionnal marketing ? " 4 pages minimum.

Answer 1

Emotional marketing is a strategy that advertisers use to resolve their emotions, beliefs and pain points so that brands can interact with their customers and shape loyalty to the brand. Despite the huge amount of data they have acquired, their use of influencer marketing and ongoing personalization tactics, brands are struggling to do so.

Emotional marketing tells a tale that binds the viewer in a personal and emotional way with the brands. Since the advent of social media outlets, apps, and networks, they ensure consumers have plenty of access to brand stories. What's more, businesses now have a variety of ways to communicate their personality and vision, making emotional marketing a lot easier.

Emotional marketing tactics, when used correctly, help businesses distinguish themselves into a competitive environment , adding excitement and attention to a corporate organization. If you want the right effect on your audience, however, you will need to make sure that your campaign feels genuine and honest