Question

Essay Questions (marketing management )

8) Describe the three types of appeals that marketers use.

Answer 1

THREE TYPES OF APPEAL THAT MARKETERS USE ARE:

ETHICAL APPEAL-IT IS AN APPEAL WHICH INVOLVE ETHICS WHILE APPEALING.IN OTHER WORDS WE CAN SAY THAT IT IS AN APPEAL MADE TO SOMEBODY IN PERSON.THE ONLY THING IN THIS IS THAT A CULTURED PROCESS IS FOLLOWED WHILE APPEALING.FOR EXAMPLE-A STUDENT CAN APPEAL TO HIS TEACHER ETHICALLY FOR RECHECKING HIS/HER PAPER FOR RECONSIDERATION OF MARKS.

EMOTIONAL APPEAL-IT IS AN APPEAL WHICH IS MADE TOWARDS EMOTION.IT IS MADE TO CREATE EMOTIONAL RESPONSE OR FOR TRYING TO CONVINCE SOMEBODY TOWARDS SOMETHING.IT IS AN ATTEMPT TO INVOLVE OTHER PERSON EMOTIONALLY AND HAVE A WIN OVER THAT PERSON BY USING EMOTIONS.

LOGICAL APPEAL-IT IS AN APPEAL WHICH IS BASED ON SOME LOGICS.THE LOGICS CAN BE ANY FACTS LIKE SOME EVIDENCES OR SOME DOCUMENTED FACTS.THE PURPOSE OF THESE APPEAL IS ALSO TO WIN OVER OTHER PERSON BY USING SOME STRONG DOCUMENTED FACTS AND EVIDENCES WHICH HAS A CERTAIN THAT EXTRA WINNING EDGE REQUIRED TO WIN THROUGH LOGICAL APPEAL.