Question

write an essay about 600 words on the topic, " how omnichannel marketing approach differs in terms of service outputs from normal distribution process with examples."

Answer 1

SOLUTION

HOW OMNICHANNEL MARKETING DIFFERS IN TERMS OF SERVICE OUTPUTS

INTRODUCTION

As technology continues to change, so do businesspractices and marketing strategy. Think about how quickly thr internet has evolved the ways businesses promote their products and services. It was'nt that low the company could reach their customors through snail-mail, the phone or in a person. As customers you interact with brands everyday. Sometimes, it remains through face to face interactions; often, it is digitally through email, social media and company web-sites. The marketer maintain a unified approach in their design, strategy and customer experience through omni-chanel marketing.

OMNI-CHANNEL MARKETING - MEANING

Omnichannel marketing creates a seamless customer experience across all channels. This marketing strategy takes digital interactions, such as social media and e-commerce purchases and interacts them with interpersonal innteractions. These in person interaction include in-store staff for B2C brands as well as sales and customer success managersfor B2B brands. Omnichannel marketing requires all departments to work together. Omni-channel marketing takes each of the channels, as well as off-line channels; and interacts them into holistic approach. Every touchpoint a customer has with your company is unified.

In its most simple form, an omni-channel approach comes to two critical factors

1. Making it easy for your customer

2. Having an unified message across all customer interactions.

Looking at the second point, it is important to note that an omnichannel strategy does not just apply to your company's marketing development. Think of the word omniscient, meaning,'' all knowing''. Thats an accurate way to describe omnichannel marketing - everyone at your company knows everything about the customer journey. It is the strategy that must be intergrated across the entire business. An omnichannel marketing is all about being seamlesbs. And if your marketing, customer service, sales team and retail staff are not alligned, the process will be far from it.

IMPLEMENTING OMNI-CHANNEL

• Put the customer experience at first
• priortize accurate inventory
• Take a data-driven approach
• Personalize the process
• Segment your audience, then map the customer process.

HOW IT WORKS

• The customer of today is omnichannel. They bounce between channels when interacting with the ecommerce brand, and today marketers are just beginning to respond to that.
• When a customer comes to your brand, no matter what channel you are present.
• Each channel the customers uses to interact with your updates and automatically respondes to the customer needs.
• You get a deeper level of personalization no matter who the customer is, what channel you are using, or where they are in the customer journey.

EXAMPLES

• A customer getting an email or SMS message about the promotion in store shopping
• A customer getting an SMS about the promotion with the mailer in the mailbox with the physical coupons.

CONCLUSION

The major benefit that comes from offering customers an omni-channel experience is the fact that it empowers users to personalize their own experience. The customer has the control to access the products, service, and support options on demand.