Question

1. Name of the product: Strabucks Frappucino Drinks
2. Question:  Target Market - Describe the target market using market dimension variables. These are segmentation variables such as demographic, psychographics, behavioral or geographic. Only two or three sentences to precisely describe the typical user using these variables.

Answer 1

The target market using the traits given be described as follows:

Demographics: The product will target younger people, around 15-30 who would like to experiment with their drinks as they usually settle for a drink later in life. the people are educated as only they will have the means to purchase the product on offer which is not affordable for the poor

psychographics: Since Starbucks is a social symbol, people who like to be associated with such things will use the product. It will also target people who like spending and look for quality over economy. The corporate sector employees might b a perfect fit.

behavioral: The product can target repeat customers with a penchant for trying new products. It can also target those who like to enjoy in small gatherings of friends or family

geographical: the product will target people in rich urban towns. The presence of colleges around the store will also be a factor as college-going students can be a major targt population.