Question

for Amazon Inc, identify the target markets, markets, market needs, market trends, market grown and product offerings.

Answer 1

Amazon is primarily an online retail business. As such, its main product is retail service. The company provides such service through its e-commerce website. Some of the retail goods available on the website are also the company’s, such as those sold under the AmazonBasics brand. In addition, the firm offers Amazon Prime, which is a membership product that includes shipping service for purchases on Amazon’s online retail website. The company has also expanded its product mix to include consumer electronics like the Amazon Kindle e-book reader and the Kindle Fire tablet. Such expansion led to an improvement of the effectiveness of the company’s marketing mix in getting a bigger share of the e-commerce market.

Amazon uses its official websites for e-commerce as its prime places for customer transaction. These websites include Amazon.com, Audible.com (a subsidiary), and several other sites that have specific target markets. The company also operates a physical bookstore in Seattle named Amazon Books. This location allows the company to reach out before purchase to customers who wish to physically evaluate the products. In addition, the company uses other venues to transact temporarily with clients

Positioning in multi-segment. Amazon offers a wide range of products and services, while at the same time successfully exploiting over one segment. Specifically, the online retail giant sells nearly 120 million products attracting the needs and wanting a wide range of Adaptive Positioning customer segments. The online retail giant closely monitors changes in the external marketplace and addresses increasing customer expectations by repositioning products and services periodically according to segment changes.

Amazon's target clients are people with Internet access and financial payment tools like credit card, debit card, PayPal etc. Furthermore, the customers of the firm are not staying in the United States alone. Amazon has reached out to online customers from other continents. Furthermore, the Prime program of the company appears to appeal more to older shoppers than to younger ones, as data show that individuals 40 years of age or older are more loyal to the service than those under 40 years of age