Question

Select a Product/Service and answer the below question.

1. Describe its Features and benefits.

2. Target Market - (Who is it intended for?)

3. Price - (What does it cost?)

4. Place - (Where can you buy it)

5. Promotion - (How can you find out more about it)

Answer 1

1) Product is Apple laptop.

Features of Apple's Mac Book air--

It comes with a magic keyboard with better travel and a scissor switch mechanism , improved battery that lasts for the whole day.It has a very thin and a strong aluminium case. It has an integrated HD3000 graphics processor with 3D support.

Benefits--It is environment friendly,provides security by touch ID,it is a lighter model with better sound,has a elegant look and has many necessary applications.

2)Apple target customers  who are  well off individuals and who are ready to pay more for products with advanced designs,functions and capabilities.

3) Price is $ 999 or Rs 84,900 .

4)Apple authorised resellers gives the best deal for the laptop with discount.Names of the important stores are Mac Mall,Mac connection,B&H,Abt Electronics .

5)More information can be collected from internet by clicking on the apple menu .