Choose a product you are familiar with. List the target market of that product, the behavior...

Choose a product you are familiar with. List the target market of that product, the behavior you would want consumers to do for that product, and the mental steps that may be necessary to move consumers to the behavior.

Hint, here are some other mental steps/intervening variables, communication objectives in addition to awareness - knowledge of a benefit, preferring one brand over another

Expert Solution

The product that we would be considering here is iPhone which is Apple’s one of the most selling products in the global market. The target market is all the middle class and upper class people living in many parts of the world. Also the age group above 15 years of age is a potential user and the most prominent one is 25 years-50 years age group.

The behaviour that I would want is that customers should show loyalty towards the product, they should be the repeat customers, the customers should feel that the product is a premier product since it is more expensive that others, and also the work of mouth after using the phone is something that holds a lot of importance for the company.

Some of the mental steps would be to communicate in the advertisements that the product is a luxury brand premier product so that more and more people tend to buy it, also the after sales service experience should be great and lastly brand loyalty could be a message that can be given to communicate that iPhone is better than its competitors.

keosha answered 9 months ago

Marketing Communications Choose a product with which you are familiar List the target market, the behavior...

Marketing Communications Choose a product with which you are familiar List the target market, the behavior you would want consumers to do, and the mental steps that may be necessary to move consumers to the behavior. Hint, here are some other mental steps/intervening variables, communication objectives in addition to awareness - knowledge of a benefit, preferring one brand over another

Choose a product or service that you are familiar with (something you use or have used,...

Choose a product or service that you are familiar with (something you use or have used, something related to a job you or someone close to you has held, etc.). Are there a lot or few firms in the industry? Are the products similar or identical or without close substitutes? Are there barriers to entry and, if so, what are they?

Choose a service scape for a business with which you are familiar and list key physical...

Choose a service scape for a business with which you are familiar and list key physical attributes of the servicescape and their impact on customer service and value. Explain how the servicescape sets the behavioral setting for your example.

my product is swimwear Create a list of products that you sell, who your target market...

my product is swimwear Create a list of products that you sell, who your target market is, how you differentiate, and discuss optimal strategies for the 4Ps of marketing for your retail business. Discuss how these strategies would differ if you added a physical retail location.

Choose a product which you are familiar with. Using the internet for research (please cite your...

Choose a product which you are familiar with. Using the internet for research (please cite your source), what is the price elasticity of demand for this product or group of products? What does that mean with respect to a 10% increase in the price of this good? What happens to quantity demanded? Which of the 4 determinants of price elasticity of demand do you believe drives this outcome about the good's price elasticity? If there is more than one determining...

Choose a consumer product with which you are familiar and use regularly; write a 1-2 page...

Choose a consumer product with which you are familiar and use regularly; write a 1-2 page SWOT analysis for that product.

Name of the product: Strabucks Frappucino Drinks Question: Target Market - Describe the target market using market...

Name of the product: Strabucks Frappucino Drinks Question: Target Market - Describe the target market using market dimension variables. These are segmentation variables such as demographic, psychographics, behavioral or geographic. Only two or three sentences to precisely describe the typical user using these variables.

Describe target market for product/service for Starbucks

Choose a concept with which you are familiar, and imagine that you have to teach that...

Choose a concept with which you are familiar, and imagine that you have to teach that concept to a classroom of students. Describe the concept that you will teach, then explain five specific things you could do to help students learn the concept. Describe what contemporary psychologists mean by the terms schema, script, personal theory, and worldview, and explain how each of these can influence learning and memory. Use concrete examples to illustrate your discussion.

a. Choose a monopoly that you are familiar with (not the NFL) and briefly explain how...

a. Choose a monopoly that you are familiar with (not the NFL) and briefly explain how the firm has established barriers to entry. Draw the market graph for this firm and make sure to show DWL and profit. What are the two main differences between this graph and the perfectly competitive graph you drew earlier? Explain why MR is always less than P for the monopolist. b. Explain intuitively why monopoly leads to deadweight loss relative to perfect competition. Why...

Question