In: Economics
Ericsson as a CRM System. Explain the following.
• What is the Company background and their development year?
• What is the Characteristics of Ericsson CRM System?
• How many Number of users do they have?
• Is it Cloud based / desktop / mobile / SaaS?
Company background and their development year:
Ericsson is one of the leading providers of Information and Communication Technology (ICT) to service providers. We enable the full value of connectivity by creating game-changing technology and services that are easy to use, adopt, and scale, making our customers successful in a fully connected world.
The company was developed in 1876 by Lars Magnus Ericsson.
Characteristics of Ericsson CRM System:
Ericsson Telecom CRM is an integrated billing and customer relationship management product developed to meet the specific needs of the telecom industry
Based on Microsoft Dynamics CRM 2011 and pre-integrated with Ericsson's convergent billing solution
Helps operators meet the dual challenge of delivering a superior customer experience while driving efficiency and reducing operational expenditure
Number of users:
Today more than 40 percent of the world's mobile traffic goes through Ericsson networks and we support customers' networks servicing more than 2 billion subscribers. They operate in 180 countries and employ more than 100,000 people.
It is Cloud Based System