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In: Economics

Ericsson as a CRM System. Explain the following. • What is the Company background and their...

Ericsson as a CRM System. Explain the following.

• What is the Company background and their development year?

• What is the Characteristics of Ericsson CRM System?

• How many Number of users do they have?

• Is it Cloud based / desktop / mobile / SaaS?

Solutions

Expert Solution

Company background and their development year:

Ericsson is one of the leading providers of Information and Communication Technology (ICT) to service providers. We enable the full value of connectivity by creating game-changing technology and services that are easy to use, adopt, and scale, making our customers successful in a fully connected world.

The company was developed in 1876 by Lars Magnus Ericsson.

Characteristics of Ericsson CRM System:

  • Ericsson Telecom CRM is an integrated billing and customer relationship management product developed to meet the specific needs of the telecom industry

  • Based on Microsoft Dynamics CRM 2011 and pre-integrated with Ericsson's convergent billing solution

  • Helps operators meet the dual challenge of delivering a superior customer experience while driving efficiency and reducing operational expenditure

Number of users:

Today more than 40 percent of the world's mobile traffic goes through Ericsson networks and we support customers' networks servicing more than 2 billion subscribers. They operate in 180 countries and employ more than 100,000 people.

It is Cloud Based System


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