Question

Give the Strategic CRM of Amazon

Please understand what strategic CRM is and then answer and don't copy from the internet

Answer 1

Answer 1) Amazon as a company is famous all around the globe for its e commerce platform and cloud services, well in B2B sector amazon satisfies its customers with best in class products from all around all the world at their domestic. Also Amazon is said to be a company which believes is satisfying the customers in every possible way have a customer centric approach. So let’s discuss some CRM practices that are followed by Amazon.

1) Amazon helpline support: Amazon helpline support in available 24*7 365 days the system that they have adopted for helping out customers is very great. They have a feature where the customers only needs to register his/her number and then Amaozn will directly reach out to you via call along with this real time email solution is also there. For amazon the first priority is the customer’s.

2) Loyalty Programmes: Amaozn provide many benefits to it’s loyal customers those who purchase the prime service, the facility on faster delivery, special offers, early access to deals. With just one prine package there are many bundled offers that customers can avail.

3) Hustle free return policy: More the convenience more the goodwill of the brand, Amazon is the number one e commerce website when it comes to customer satisfaction and return policy is one example of that. Whatever product you buy Aamzon has return policy for all those product while dates may wary but serious or return are very fast and reliable.

4) Customer Engagement: You will always find some or the other contest going on on the Amazon application, some might give you a phone or some might give you a coupon for future shopping. Amazon always engages their customer’s so that they feel comfortable while surfing on their application.

5) Amazon’s Choice: Whenever surfing product on Amazon you'll find product tagged with Amazon’s Choice where the company tell it’s customer that this particular product is safe and secure and is following all rules and laws as per Amazon policy. Here the companies tries to make its customer feel safe with such practices.