Question

Discuss the effects of cultural sensitivity on international services.

Answer 1

solution-
The effect of cultural sensitivity on international services are-

CULTURE:

culture includes area such as politics,history faith,mentality ,behaviour, and lifestyle.while in international services you must know about the culture of the country to whom you are dealing .follwing example demonstrate how it can led to failure

while colouring the map of india, Microsoft coloured eight of them in different shade of green to represent the disputed kashmiri territory.The difference in green mean Kashmir was shown as non-indians and the product was promptly banned in India.Microsoft has to recall back all the copies and cost them millions.

LANGUAGE;

The world is filled with poor translations that have caused great failure and embarrasment to their perpetrators due to lack of cultural sensivity. The following example show this

Coors had its slogan,"Turn it loose" translated into Spanish means"Suffer from diarrhoea"

All the failure can be easily avoided by conducting some basic research in cultural senstivity. so if wants to succeed internationally, cultural sensitivity must be at the heart of everything they do.