Question

Discuss the Political, Economic, Cultural and Technological challenges you envisage in entering the international market for footwear AND which of those challenges would have the biggest effect on sales.

Answer 1

The political challenges in entering the international market can be vast and confusing to tackle. Many problems need to address that are accepting new rules and regulations of the global market. The value of the currency of that specific place may differ.

The economic challenges that come in the way are also critical. The change in the product means the difference in trends, fashion, and taste of the people residing in different countries. As considering shoes, the difference is about the need of the people.

The cultural challenge is people working for the company are coming from different religions, caste background. They need to motivated because career targets are different for everybody.

Technology used in every part of the world in making shoes is different, as every country has distinct technological development. A place where manufacturing can be cheap whereas in other areas the same Technology can be expensive.

The biggest challenge can be culture as human resource is the essential element for every business in the global market. And culture differences can make a huge difference and are not tackled smartly.