Marketers are consistently interested in two main types of Learning: Classical Conditioning and Operant/Instrumental Conditioning. Give...

Marketers are consistently interested in two main types of Learning: Classical Conditioning and Operant/Instrumental Conditioning. Give one marketing communication (ad) example for each of these types of learning. Explain why and how the marketing communication uses each particular type of learning for success. Be sure to end/foot note this area. Embed the example of the ad in the post to support. Just be sure that all viewers of this response can view what you are exemplifying. NO LINKS PLEASE.

Expert Solution

Coca-Cola is one of the finest examples of classical conditioning in advertising. Traditional approaches to develop their advertisement by using specific tagline and to fit it into the customer's mind.
Finest example of classical conditioning advertisement by Coca-Cola is using the tagline, " Happiness. Coca Cola" as a tool for classical conditioning in the advertisement which is creating huge impact on the customers by setting up the specific brand image using the slogan under which was used in the advertisement.
Instrumental conditioning advertisement can be defined when advertiser creates an impact on the viewers by providing information which is in consent . This type of approach is very helpful in creating impacting advertisements.
For an example "smoke free" advertises with a sign of Cancer on a cigarette which directly effects a customer by thinking about the specific problem. This type of approach is very useful permeating impactful advertisements and to affect the customer by creating conscious and condition impact.

keosha answered 1 month ago

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