Marketers are consistently interested in two main types of Learning: Classical Conditioning and Operant/Instrumental Conditioning. Give...

Marketers are consistently interested in two main types of Learning: Classical Conditioning and Operant/Instrumental Conditioning. Give one marketing communication (ad) example for each of these types of learning. Explain why and how the marketing communication uses each particular type of learning for success. Be sure to end/foot note this area. Embed the example of the ad in the post to support. Just be sure that all viewers of this response can view what you are exemplifying. NO LINKS PLEASE.

Expert Solution

Coca-Cola is one of the finest examples of classical conditioning in advertising. Traditional approaches to develop their advertisement by using specific tagline and to fit it into the customer's mind.
Finest example of classical conditioning advertisement by Coca-Cola is using the tagline, " Happiness. Coca Cola" as a tool for classical conditioning in the advertisement which is creating huge impact on the customers by setting up the specific brand image using the slogan under which was used in the advertisement.
Instrumental conditioning advertisement can be defined when advertiser creates an impact on the viewers by providing information which is in consent . This type of approach is very helpful in creating impacting advertisements.
For an example "smoke free" advertises with a sign of Cancer on a cigarette which directly effects a customer by thinking about the specific problem. This type of approach is very useful permeating impactful advertisements and to affect the customer by creating conscious and condition impact.

keosha answered 7 months ago

The topic is learning. As you will see, there are three main types of learning--classical conditioning,...

The topic is learning. As you will see, there are three main types of learning--classical conditioning, where we end up pairing something that usually elicits a behavior with something that usually doesn't--if we do that enough, the thing that doesn't usually elicit the behavior will, operant conditioning, where we are reinforced or punished for engaging in a behavior so that behavior is either strengthened or weakened; and social learning, where we learn by watching others. Apply one of these theories...

Compare and contrast the main principles of classical conditioning and operant conditioning. How is the Behaviorist...

Compare and contrast the main principles of classical conditioning and operant conditioning. How is the Behaviorist Approach unique compared to other perspectives?

CLASSICAL AND OPERANT CONDITIONING Instructions: Design your own examples of Classical and Operant Conditioning Design Examples...

CLASSICAL AND OPERANT CONDITIONING Instructions: Design your own examples of Classical and Operant Conditioning Design Examples of: 1. Classical Conditioning Before Conditioning Neutral Stimulus ( ) Unconditioned Stimulus ® Unconditioned Response ( ) ® ( ) During Conditioning Neutral Stimulus ( ) followed by Unconditioned Stimulus ® Unconditioned Response ( ) ® ( ) After Conditioning Conditioned Stimulus ® Conditioned Response ( ) ® ( ) 2. Operant Conditioning ...

After reading about Classical Conditioning, Operant Conditioning and observational learning use the information to explain what...

After reading about Classical Conditioning, Operant Conditioning and observational learning use the information to explain what you learned and how you can apply each of these principles to the following situation. Distracted driving is a serious problem on our roadways. After reading the chapter on Learning explain how you could use the information to change drivers' behavior. Give specific examples of how you might use (a) positive reinforcement, (b) negative reinforcement, (c) positive punishment, and (d) negative punishment to bring...

In a minimum of 300 words, explain how classical conditioning, operant conditioning, and cognitive-social learning all...

In a minimum of 300 words, explain how classical conditioning, operant conditioning, and cognitive-social learning all contribute to prejudice.

How will you differentiate between Watson's classical conditioning, Skinner's operant conditioning and Bandura's observational learning with...

How will you differentiate between Watson's classical conditioning, Skinner's operant conditioning and Bandura's observational learning with regards to what learning involves and what can be learned with references

The role of consequences in classical and operant conditioning?

Compare and contrast Classical and Operant Conditioning

What is the distinction between classical and operant conditioning?

Give two examples of operant conditioning you have witnessed. What types of reinforcement or punishment was...

Give two examples of operant conditioning you have witnessed. What types of reinforcement or punishment was used? Develop your own plan for changing a specific behavior. Critique others’ plans and offer advice on how they may better achieve their goal. (MUST BE 150 WORDS AND INCLUDE WORK CITED AND IN TEXT CITATION)

Question