Compare and contrast the main principles of classical
conditioning and operant conditioning. How is the Behaviorist...
Compare and contrast the main principles of classical
conditioning and operant conditioning. How is the Behaviorist
Approach unique compared to other perspectives?
Solutions
Expert Solution
Classical and operant conditioning share many of the same basic
principles and procedures. The basic principles of acquisition,
extinction, spontaneous recovery, and stimulus generalization are
common to both types of learning. In both these conditionings,
extinction of behaviours might occur. This means that conditioned
responses diminish in both of them when conditioning factors are
withdrawn. The same behaviours will also recover spontaneously when
conditioning is reapplied.
The priniciple of stimulus generalization is applied to both of
them. It is the reaction of the subject to other stimuli similar to
the conditioned stimulus,for example,developing fear of dogs after
being bit by one.
Apart from certain similarities,there are some differences as
well. Classical conditioning relies on causal relationship between
stimulus and responses,whereas operant conditioning focuses on
reinforcement of behaviour.
Operant conditioning is based on voluntary behavior, while
classical conditioning often involves involuntary reflexive
behavior.
Classical conditioning occurs when two different stimuli are
associated.The first stimulus that you will encounter is called the
unconditioned stimulus. An unconditioned stimulus produces a
response without any previous learning. This response is called an
unconditioned response.Operant conditioning involves changing
voluntary behaviors. A behavior change is followed by either
reinforcement or punishment. Reinforcement following a behavior
will cause the behavior to increase, but if behavior is followed by
punishment the behavior will decrease.
Behaviorism is different from other perspectives because they
view people (and animals as controlled by their environent and
specifically that we are the result of what we have learned from
our environment. Behaviorism is concerned with how environmental
factors called stimuli affect observable behavior called the
response.
Behaviourism is also unique as it focuses on observable
behaviour that can be objectively measured.
It focuses on studying direct experiences leading to
behavioural change in people.
Since it studies observable behaviour, therefore any behaviour
which is unacceptable can be unlearned as well.
Use the principles of classical and operant conditioning to
explain how you would teach the baby to become just like Sherlock
Holmes – a clever and successful detective, rude, with no interest
in relationships. Explain at least five ways you would
manipulate the environment to shape the baby to become
like Sherlock Holmes. (As an example with dogs, we might shape
their environment by putting on a collar that sprays them every
time they bark.)
Contrast classical and operant conditioning in terms of (1) the
nature of the behavior, (2) the role of stimuli that precede the
response, and (3) the role of consequences.
Marketers are consistently interested in two main types of
Learning: Classical Conditioning and Operant/Instrumental
Conditioning. Give one marketing communication (ad) example for
each of these types of learning. Explain why and how the marketing
communication uses each particular type of learning for success. Be
sure to end/foot note this area. Embed the example of
the ad in the post to support. Just be sure that all viewers of
this response can view what you are exemplifying. NO LINKS
PLEASE.
How operant conditioning theorists were able to
develop the classical conditioning theury and make it more
reasonable? Explain that and support your answers with examples
(SM)
. Classify each of the following situations as involving either
classical conditioning or operant conditioning. For each situation,
defend your answer by analysing (explaining and interpreting) the
situation within the context of the type of conditioning you have
chosen.
a. A mother reminds her daughter Maggie to be quiet at the dinner
table. Maggie stops talking, and her mother smiles at her.
. b. Amina's friend offers her an illegal drug. Amina takes the
drug and finds that it makes...