Question

eexplanation of shopper marketing. Define the concept and explain why it has grown in prominence.  

As a consumer, have you often found yourself the "target" of the buying process? What product were you purchasing and what influenced your buying decision that you think was part of the shopper marketing process?

Answer 1

Shopper marketing is the recent trend in marketing where it is based on customers buying choices and how their behaviour of buying is put in place. It takes into account the product that appeals to the customer at the last moment and they are motivated to buy the product.
It has been prominence because this kind of marketing brings in more sales figures. It also helps the company to focus on products that are really important to the customers and make them available to the customers. Grocery stores and multi-product stores uses this marketing strategy to the utmost demand. They offer free samples to the customer and check their behaviour pattern and reaction to the products. This helps them to analyse and understand which products are more reliable and in want for the customers.
Yes, in most of the cases I have found myself as a target for this marketing process. I was in for buying some groceries where the shop keepers were offering free samples of chips. I thought at first I should go with my regular brand, but the reviews and marketing strategy that combined with packaging and behaviour of other buyers led me to buy the new chips that too, at a lower price. I was subconsciously pushed to buy those as I saw other people buying and talking about the quality of the chips. It may be possible that I won’t buy that another time, but at least I had bought it once for the sake of trying it.