Some companies place the Public Relations department as a sub-department of marketing. Others have the Public...

Some companies place the Public Relations department as a sub-department of marketing. Others have the Public Relations department be its own department; as an equal to the Marketing department. what are the advantages and disadvantages of such approach?

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Expert Solution

The Marketing department and the Public relations department share a common goal in a lot of the cases like serving as media liaison, handling the social media, public and press. Both are also involved in planning and organizing promotional events and activities for the Brand or the company.

Thus in a lot of cases wherein the companies have a generic approach or a traditional organizational structure, then mostly the Public relations department is a sub department of marketing. However, in the modern approach, wherein the companies have started focussing a lot more on their PR and marketing campaigns, the tasks for both teams are specified differently and also separate departments are formulated so that accountability and responsibility can be separately calculated for each.

The advantage of having different departments is that each department can have a different approach for the same goal, and also the activities can be carried out more precisely with a different set of planning. The marketing team can focus more on how product and service is going out of the company, and the PR team can focus on how the feedback is coming in for the product or service in the company. This classification of work will result in better results as compared to having both the departments linked and performing the same set of activities.

keosha answered 6 months ago

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