3 paragraphs of the advantages and disadvantages of franchising

Here is a short history of the Eastman Kodak company (adapted from Wikipedia):

Kodak was founded by George Eastman (Links to an external site.)Links to an external site. and Henry A. Strong (Links to an external site.)Links to an external site. on September 4, 1888. During most of the 20th century (Links to an external site.)Links to an external site. Kodak held a dominant position in photographic film used in cameras. The cameras were used to take photos, and once the film roll was filled with pictures it was taken to a drugstore or someplace else such as a kiosk in a mall to be developed and the photos printed on paper stock.

From the time of its founding, Kodak followed the razor-and blades-strategy (Links to an external site.)Links to an external site. of selling inexpensive cameras while making large margins from consumables, namely the film, chemicals, and photo paper. As late as 1976, Kodak commanded 90% of film sales and 85% of camera sales in the U.S.

Kodak began to struggle financially in the late 1990s as a result of the decline in sales of photographic film and some believe because of its slowness in transitioning to digital photography (Links to an external site.)Links to an external site.. In 2012 Kodak filed for bankruptcy and announced that it would stop making digital cameras, pocket video cameras, and digital picture frames. It also announced its intention to sell its photographic film (Links to an external site.)Links to an external site. and photo kiosk operations.

Task:

In the article "Marketing Myopia," Levitt discusses the crucial distinction between a “market-based” and “product-based” definition of the business a firm is in. Using these concepts, briefly describe the business frame that Kodak appeared to use up until 2012. Discuss the value (and limitations) of Kodak adopting the other frame. Needs to be less than 250 words.

A brand portfolio is the set of all brands and brand lines an organisation offers for sale in a particular category or market segment. Discuss the factors that might influence the decision to use a brand extension as a growth strategy. Consider both the line extension and the category extension.

Please write at least 300 words.

analyze the concept of resource scheduling and evaluating various methods used to schedule resources in project management.

Your analysis should include the following:

An analysis of the benefits and challenges associated with resource scheduling

A discussion of at least two methods used to schedule resources and examples of when each method would be most appropriate, given the scope of the project

Choose which method would be most appropriate for the project and explain why you felt it was most appropriate.

You must include at least two additional sources, one of which must be a journal article, outside of your textbook, to support your analysis.

A. Identify the major types of advertising.

B. Discuss the creative decisions in developing an advertising campaign.

C. Define and state the objectives of sales promotion and the tools used to achieve them.

Task: “The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ needs and wants.” Critically analyse this statement using Amazon as your case study organisation. You should aim to show whether customer voice drives strategic marketing decisions in this organisation making reference to relevant academic literature in the process.

Task: “The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ needs and wants.” Critically analyse this statement using Amazon as your case study organisation. You should aim to show whether customer voice drives strategic marketing decisions in this organisation making reference to relevant academic literature in the process.

Note On Lead User Research describes how the potential of alternative uses of research can be determined methodically. Lead Users are defined as consumer groups who lead with respect to cutting edge applications of important markets and technical trends. Stages of a Lead User study are discussed which include project planning, trends/needs identification, preliminary concept generation, and final concept generation.

Questions

What are the characteristics of Lead Users?

What are the three types of Lead Users?

What resource commitments are required for the level of innovation that will support the alternative market?

How can Stage II: Trends/Needs Identification be conducted in a quantitative and scientific fashion?

Why is ‘Testing the Concepts’ not a stage of the Lead User Study?

There are various reasons why training is needed. Identify some causes, and pick one to explain in detail.

Explain why the U.S. healthcare system has transitioned from a fee for service to a managed care system and now to one who’s reimbursement system rewards quality outcomes

A manufacturer of car transmissions wants to develop a cost estimate for a customer’s order for 25 transmissions. It is estimated that the first transmission will take 100 hours of shop time and an 80% learning curve is expected. Using the learning curve tables:-
a. How many labour-hours should the 25th transmission require? [5 marks] b. How many labour-hours should the whole order for 25 transmission require? [5 marks] c. If the labour hour rate is $50 per hour and the pricing policy of the company is to double the labour costs of the order, what is the customer price for each transmission? [6 marks] d. Total Quality Management (TQM) can be an excellent quality management technique if properly implemented. Discuss the obstacles associated with the implementation of TQM. [9 marks]

Training is needed to address several concerns within the organization. Address why training is needed. Identify what a manager should consider in the needs assessment.

You and four friends have developed a new environmentally friendly heater. You all have extensive business experience. Together, you have established a new company, Green Heaters Pty Ltd ACN 512 302 XXX, which will manufacture and sell the new heater to wholesalers. The five of you will comprise the board of directors. The board has forecast that Green Heaters Pty Ltd will sell 650,000 heaters in the first year and will employ 100 staff.

You have been given the task of designing and developing the standard documentation which will be used by Green Heaters Pty Ltd. You must present details of your plans to the board of directors. Prepare a comprehensive report (5 pages) for the board members in which you explain what Green Heaters will do to manage the design and development of business documents. The report must explain details of the methods and processes you will use to produce high quality documents.

In the report, you should provide details of the types of documents which you will produce and how you will ensure that they will be suitable for requirements. You should explain the methods you will use to develop standard documents including templates and macros and provide information about any assistance you will need, including details of external sources.

Your report should detail the strategies you will use to ensure employees use standard documents productively. Provide information about the proposed organisational policies and procedures which will be implemented to govern the use of standard documents as well as ensure standard documents meet any changing requirements of the organisation in the short and long term. It must include prototypes of at least five documents, together with a sample of the written instructions which could be provided to employees who will use those documents.(in 300-350 words)