As a Health Care IT consultant, you will work with various team members at the corporate level to gather information and analyze which of the following? (Select all that apply)

Problem 10-28

Some citizens complained to city council members that there should be equal protection under the law against the occurrence of crimes. The citizens argued that this equal protection should be interpreted as indicating that high-crime areas should have more police protection than low-crime areas. Therefore, police patrols and other methods for preventing crime (such as street lighting or cleaning up abandoned areas and buildings) should be used proportionately to crime occurrence.

         The city has been broken down into 20 geographic areas, each containing 4,800 residences. The police recognize that not all crimes and offenses are reported: people do not want to become involved, consider the offenses too small to report, are too embarrassed to make a police report, or do not take the time, among other reasons. Every month, because of this, the police are contacting by phone a random sample of 960 of the 4,800 residences for data on crime. (Respondents are guaranteed anonymity.) The 960 sampled from each area showed the following incidence of crime during the past month:

a. Determine P−P−, S_p, UCL and LCL for a p chart of 95 percent confidence (at Z = 1.96). (Round your answers to 4 decimal places.)

b. What can you say about the process?

Please analyze below by answering ALL questions. Your discussions should apply the marketing communication theories, target market, brand positioning, and marketing mix principles

1. Explain the importance of the strapline that embodies the essence of the brand.

2. Discuss the following for a brand like BMW:

a) Importance of clear positioning in the marketplace.

b) Changing nature of the communications mix.

c) Potential limitations of online activity such as social media.

High involvement with BMW – the Ultimate Driving Machine again

This case illustrates how BMW has moved back to its successful strapline – ultimate driving machine – after a brief dalliance with its ‘Joy’ campaign, although BMW maintains that ‘joy’ was part of the ultimate driving machine and experience anyway. BMW’s target market, involvement, potential tension between performance fuel economy and the changes in the media and communications mix used are also considered. The Strapline BMW has returned, in North America at least, to its long-running strapline – the Ultimate Driving Machine – which is nearly 40 years old as BMW gears up to dominate the North American automobile market at the high end. In terms of the marketing communications tools required to achieve this, television advertising has been, once again, a key ingredient. Henry (2012) suggests that BMW is still indeed ‘The Ultimate Driving Machine’ and that in fact it always has been. “A recent TV ad says, ‘We don’t make sports cars. We don’t make SUVs. We don’t make hybrids. We don’t make luxury sedans. We only make one thing: The Ultimate Driving Machine”. This is a statement of the obvious. “Yet the tagline is a touchy subject inside BMW. For BMW came up with what eventually became a worldwide ad campaign called ‘Joy’ in time for its sponsorship of the 2010 Winter Olympic Games in Vancouver, Canada. The idea was to reinforce the user benefit of owning The Ultimate Driving Machine. BMW never entirely abandoned ‘Ultimate Driving Machine’ but the ‘Joy’ campaign started a public uproar that BMW was turning its back on one of the best taglines ever” (Henry, 2012). The Target BMW models have been targeted at customers who want luxury, the latest technology and the latest in design. These are customers who are willing to pay a premium price for a very desirable brand. There are, however, a range of target customers including independent, private buyers but also those who are corporate customers who influence the purchase of executive, luxury cars. The latter consist of top executives, business leaders and decision makers from many companies around the world. The target market can be said to be made up of particular types who have certain characteristics, for example who read business magazines and broadsheet newspapers and who watch television news programmes for insights and ideas on trends in relevant sectors and markets including financial and product issues such as high end products and services like a BMW. These are:  Top/senior executives, ther professionals and investors  Middle management and sales executives who are decision makers and who would influence the car purchase within their companies.  Other expert decision makers who are also influencers on the purchase process.  Affluent individuals with high disposable incomes  SME (small to medium sized enterprise) owner-managers and directors. These types of potential customer are likely to be highly involved customers with the BMW brand. They expect quality, luxury and performance from such a high end brand.

The dilemma that BMW faces is the notion that high performance vehicles might not be seen as fuel-efficient or vice-versa, i.e. if a car is seen as fuel efficient and therefore good for the environment (some might say better for the environment at best), then it will not be seen as dynamic. Certainly the way BMW sees it, it does not matter which model of BMW that is in focus since all BMWs are ultimate driving machines, so that in other segments of the marketplace, say small cars, the BMW positioned there will be an ultimate driving machine, as a premium brand and a great product with high credibility and authenticity. The dilemma that BMW faces is the notion that high performance vehicles might not be seen as fuel-efficient or vice-versa, i.e. if a car is seen as fuel efficient and therefore good for the environment (some might say better for the environment at best), then it will not be seen as dynamic. Certainly the way BMW sees it, it does not matter which model of BMW that is in focus since all BMWs are ultimate driving machines, so that in other segments of the marketplace, say small cars, the BMW positioned there will be an ultimate driving machine, as a premium brand and a great product with high credibility and authenticity.

The Media Given the profile of the various types of potential customer the chosen media for the BMW brand includes traditional as well as non-traditional, newer digital forms. Clearly the media chosen have to be capable of getting the message through to the target audiences. Each medium has to be suitable for each of the BMW products whether it be a 3, 5 or 7 series model, a SUV or sports car model bearing in mind that all are ‘ultimate driving machines’. BMW still needs to attract attention and create interest before other tools in the corporate and marketing communications tool box in conjunction with its dealership network can be used and be influential on the buying process, part of which is the evaluation of alternatives. Of course BMW does have competition and there are alternatives. By its very nature a BMW is a high involvement product. It has a high value but a BMW is much more than this whereby many other factors such as self-esteem and self-actualisation come into play. The potential customer will follow through on attention and interest by moving through the stages of the buying decision-making process and because of the extent of involvement a lot of information will be sought before moving on to the next stage of the process.

Clearly the media values need to align with BMW values so that business magazines, broadsheet newspapers, billboards and certain television slots are traditional media contenders to be part of BMW’s media mix for advertising. Online activity is important in reaching new buyers. For example the BMW 118i Sport Line 5- door hatch for the European market is seen in a promotional video whereby “BMW claimed an 88 million-euro ($110 million) revenue gain for its 1-Series line by wooing customers with a web-only campaign.” Bloggers are seen as an important source of messages that are targeted at “a growing audience of would-be buyers who can’t be reached through TV and newspaper ads. The feedback from blog comments and Twitter feeds also flows back to affect styling and sales forecasts” (Webb, 2012). Social media appears important to BMW as an effective means to achieving ROI. Not only do BMW customers have a higher income and education levels but they also have high internet usage and BMW tripled internet advertising spending in Germany to 1.3 million euros in 2012, but this was still behind Audi’s 3.3 million euros and Mercedesparent Daimler’s 3.7 million euros (Webb, 2012). However television spending was still much higher and for Webb the “move to scrap ads on Facebook (FB)” (by General Motors during 2012) “reflect the web’s limits”. For the present, at least this kind of online activity by luxury car marketers appears to be a supplement to the television medium. Other Communication Tools The rest of the communications mix is tailored by BMW in conjunction with its dealer networks as would be expected. Even for a brand like BMW, sales promotion has to be a consideration. Sales promotion offers additional value and since price deals are unlikely, additional incentives such as test drives, brochures and web activity, for example videos on its YouTube channel, during the buying process can add value. PR at both product and corporate levels is a must in order to manage image and reputation and direct marketing is a useful part of the BMW communications activities, especially in getting potential customers to test drive. Personal selling plays an important role in BMW’s communications mix, especially in relation to the dealership networks.

Human Resource Management is a vital task to be performed by the management. It is the job of HRM to place the right man at the right place. For this, write down the role of human resource planning?

Problem 10-25

Resistors for electronic circuits are manufactured on a high-speed automated machine. The machine is set up to produce a large run of resistors of 1,000 ohms each. Use Exhibit 10.13.

     To set up the machine and to create a control chart to be used throughout the run, 15 samples were taken with four resistors in each sample. The complete list of samples and their measured values are as follows: Use three-sigma control limits.

a. Calculate the mean and range for the above samples. (Round "Mean" to 2 decimal places and "Range" to the nearest whole number.)

b. Determine X=X= and R−R−. (Round your answers to 3 decimal places.)

c. Determine the UCL and LCL for a X−X−chart. (Round your answers to 3 decimal places.)

d. Determine the UCL and LCL for R-chart. (Leave no cells blank - be certain to enter "0" wherever required. Round your answers to 3 decimal places.)

e. What comments can you make about the process?

The BCG (Growth-Share) Matrix is old but has stood the test of time. How significant and practicably usable is it today, in the light of vast developments in management tools that help assess market conditions. Use an organization of your choice for analysis.

In organizations today, employees often take advantage of their company’s information systems. Email abuse is increasing, and so is the amount of time employees spend surfing the Internet on company time. Indeed, statistics suggest that approximately 70% of the total amount of time spent surfing the Internet is company time.

1.Explore and Evaluate the ethics of using IT for personal uses at work. Should employees have some rights to use these resources?

2.When does their behavior become unethical? Some companies keep track of the way their employees use IT and the Internet. Is it ethical for managers to read employees’ private email or to record the sites that employees visit online?

Problem 10-21

Design specifications require that a key dimension on a product measure 102 ± 15 units. A process being considered for producing this product has a standard deviation of eight units.

a. What can you say (quantitatively) regarding the process capability? Assume that the process is centered with respect to specifications. (Round your answer to 4 decimal places.)

Process capability index            

b. Suppose the process average shifts to 94. Calculate the new process capability. (Round your answer to 4 decimal places.)

New process capability index            

c. What is the probability of defective output after the process shift? (Use Excel's NORM.S.DIST() function to find the correct probability. Round "z" values to 2 decimal places. Round probabilities to 4 decimal places (0.####).)

Probability of defective output

Define the following types of business ownership. Sole Proprietorship Partnership Corporation Limited Liability Company

For each type of ownership listed in #1 above, list the pros (advantages) and cons (disadvantages). Be sure to pay close attention to owner liability and tax treatment for each type of business ownership.

Problem 10-23

Ten samples of 15 parts each were taken from an ongoing process to establish a p-chart for control. The samples and the number of defectives in each are shown in the following table:

a. Determine the p−p−, S_p, UCL and LCL for a p-chart of 95 percent confidence (1.96 standard deviations). (Leave no cells blank - be certain to enter "0" wherever required. Round your answers to 3 decimal places.)

b. What comments can you make about the process?

Explain how Amazon could utilize Microsoft excel to create efficiencies within a department or throughout their organization? Must be at least 250 words or more.

Description:
Sprint Nextel has the highest rate of customer churn (the number of customers who discontinue a service) in the cell phone industry, amounting to 2.45 percent. Over the past two years, Sprint has lost 7 million subscribers. Management wants to know why so many customers are leaving Sprint and what can be done to woo them back.

Requirement:
Does Data Mining help the company in unfolding the reasons behind why their customers are leaving? Explain why or why not.

Based on the information provided in the the beginning, answer the question

Information Systems (IS) inevitably become bound up in organisational politics because they influence access to a key resource- namely, information. Information systems can affect who does what to whom, when, where, and how in an organisation. Many organisations require changes in personal, individual routines that can be painful for those involved and required retraining and additional effort that may or may not be compensated. Please note the following:

Discuss the major difficulties of ERP system implementation in USA.

Discuss the reasons behind user, and organizational resistance to ERP systems in USA.

The purpose of this assignment is to build up a better understanding of organizational resistance to change, and to examine theories, which support students’ analysis, findings and results. The students should be able to acquire in-depth understanding of CSFs, and their impact over IS project (e.g. Cloud ERP). This, therefore, encourages students to shape a holistic view of how IS impacts organization, management practices, and people.