1. To be effective, what three qualities does a selling proposition in an advertising campaign need to have?

2. Which of the two types of appeals does each of these ads represent?

One reform idea that is often floated in the US is the use of Medical Savings Accounts (MSA’s) in conjunction with high-deductible insurance plans (sometimes called catastrophic coverage). Individuals could deposit pre-tax dollars into their MSA and use the money to pay for out-of-pocket medical expenses. If unused, the MSA money simply becomes savings for the individual. a. What is a high-deductible plan? b. What are the pros and cons of such a plan?

In Human Resources, qualitative and quantitative evaluation measures are used often. How might you use this data from a workforce planning perspective?

Southwest Airlines: (Questions were in one, but separated to make easier to read.) Research on Southwest Airlines

1.Relate Southwest’s Strategy to Michael Porter’s basic strategy. What strategic position are they seeking to obtain and hold? What are the key policies, procedures, operating practices, and core values underlying this strategy?

2.What are the key elements of Southwest’s culture? Does culture make a difference in their relative success as a business?

3.What weaknesses or problems do you seat Southwest through the case presentation?

4. What strategic recommendations would you make to the CEO and management team to carry them into the next decade?

You have been doing research on how to make primary students (class 1-5) of Bangladesh financially literate . Include a 3 page report on financial literacy for Bangladeshi children. Give reference of at least 15-20 useful websites.

Q: Do you think employees who take advantage of these forms of family friendly-assistance support truly value these services more than they would an equivalent amount in take home pay? Explain

Family friendly meaning paternity leave, maternity leave, childcare, etc.

My imaginary business is Swimwear Imagine that you are a small online retailer and your business is picking up greatly, especially in some markets. Create a list of products that you sell, who your target market is, how you differentiate, and discuss optimal strategies for the 4Ps of marketing for your retail business. Discuss how these strategies would differ if you added a physical retail location.

                Paul agreed to lend Marsha $500. Thereupon Marsha made and delivered her note for $500 payable to Paul or order “ten days after my marriage.” Shortly thereafter Marsha was married. Is the instrument negotiable? Explain.

Review the below described Concentration strategies in the textbook. These are strategies that involve trying to successfully compete only within a single industry. There are three concentration strategies:

• Market penetration involves trying to gain additional share of a company’s existing markets using existing products. Often companies will rely on advertising to attract new customers with existing markets.
• Market development involves taking existing products and trying to sell them within new markets. One way to reach a new market is to enter a new retail channel or geographic areas.
• Product development involves creating new products to serve existing markets.

Select one of these and find an article that describes a company that has successfully used this strategy.   Identify the company and provide an analysis of what the company has done. Assess what the company did to make this successful.

The following are comments from practitioners about Quality Control.

Quality Control and peer review in the public accounting profession are governmental methods of regulating the profession. There are two effects of regulation. First it gives a competitive advantage to a national CPA firm because they already need structures to administer their complex organizations. Quality control requirements do not significantly affect their structure. Smaller firms now need a more costly organizational structure which has proven unnecessary because of existing partner involvement on the engagement. The major advantage smaller firms have traditionally is a simpler and efficient organizational structure. Now that has been taken away. Second, quality control and peer review are not needed to regulate the profession. The first four elements of quality control have always existed.

Do you agree with these comments relating to the public accounting profession?
Do you agree with these comments if they were directed towards the Internal audit profession?
Are quality control requirements worth their cost?

Please answer in full sentence format, 4-5 sentences for each question.

discuss whether Facebook has improved having a satisfying social life or undermined people offline relations?? (140 words)

Ahmed was waiting outside the cabin of his National Sales Manager, Ishfaq, for a meeting. Ahmed has been with cutting edge, a large company in office automation products. About a year back the company had launched high technology multipurpose products for the top end of the market and advertised for experienced sales executives in a leading newspaper. Ahmed, at that time was with a finance company and a star performer there. Due to economic crises and scams, the entire finance sector went in recession and he at the point was looking for a change. It was Ishfaq, who recommended Ahmed at all stages of the selection, he soon joined cutting Edge.

Ahmed liked the challenge of the new job, the environment and thought that he had made a right and a good decision. Three months later, he had been called by Areej, his boss, the head of sales for the north region. He was told in the meeting that for the last 3 months Ahmed has not picked up any sales for the company. Areej briefed him about his targets and asked Ahmed to meet him next week with his projections. In the next meeting, Areej did not look at Ahmed’s report instead asked him to concentrate on his calls and work. Although 5 months have passed, Ahmed could not get any big order but yes managed to pick up small products and contributed good amount.

Areej was not happy with these orders. He wanted Ahmed to sell new products. He wondered why Ahmed is selling old products in the market. Ahmed got disheartened and thought himself as a loser because everyone else in the office was making sales. He did not know what to do. “Saudi Television company is asking for a scanner free with 3 machines”, Ahmed shared with Areej.

Areej, “ How can you allow customers to dictate terms to you like this Mr. Ahmed”?

Areej was making appraisals at that time and was not happy with the performance of Ahmed and put his comments as” Not aggressive and shows no vision, he is slow and has not achieved his targets so far”.

When Ishfaq read these comments, he asked Areej to give him some time. He said, “Ahmed has a good record and has picked up business. May be he need little training on negotiations. You must train him” Areej wondered how he can teach someone skills but decided to accompany him to certain calls and try to improve the situation.

Next week, Areej accompanied Ahmed to a MNC and returned back office with an order of 13 big scanners and 5 printers. While driving back, Areej in an upbeat mood said, “Ahmed, what you have to do is to convince the customer that they have a need and do not be so rigid in negotiations, make ample leenway. Quote higher and come down slowly through the deal”.

Next day Ahmed was been asked to visit an existing customer, Ultra Channels and had a need of 12 scanners and 7 fax machines. Ahmed went to the office and discussed at length about their requirements. He found that since it is a liaison office and also the work force is just 20, so instead of 12 scanners and 7 fax machines, 8 scanners and 4 fax machines will serve the purpose.

The Branch Manager was impressed and appreciated Ahmed a lot over the phone to Mr Ishfaq.

Listening to the whole story, Areej got angry, called Ahmed, “Look, I have targets for my region and I have to achieve them. How can I do with people like you who go to the client and recommend them to buy less products. I do not understand how can you be so stupid”. This was on for 20 minutes and finally Ahmed said, “This is our duty to build an honest rapport with the client and also suggest them the best so that we can look forward for a long term relationship. I think this is the right way”.

Areej was upset and next week called Ahmed and a list of fixed clients. Areej said,” these clients were profitable at one point of time but because of competition have shifted. If will get extra incentive on bringing any order form these clients”. Areej was relieved on this shift as he was not keen to have Ahmed with him.

Hearing this, Ishfaq called Ahmed in his cabin and asked him, “Are you not happy with your work?”

Questions:

1) What is the major issue in this case?

2) Analyze the approach of Areej and Ahmed, which one is correct?

3) If you were Ishfaq, how you will improve the situation?

Anytown Hospital has an outstanding reputation for surgical services. The operating room supervi- sor and a surgical nurse told Bob Wright, the CEO, that Dr. Flipton, an anesthesiologist, was abusing the use of anesthesia gases in the hospital’s dental suite. He was reportedly seen by operating staff testing “laughing gas” by holding a mask against his face for short periods of time. This scene would be followed by a string of silly, seemingly meaningless jokes. Bob has repeatedly discussed this matter with the medical executive committee. The medical executive committee refuses to take any action without definitive action by the department chair. Bob suspects that if he pursues the matter further with the governing board, he could end up without a job. The governing body is generally unable to resolve disciplinary actions against a physician without support of the medical executive committee.

What do you believe the ethical issues are for Bob knowing that doing the right thing and job survival could be in conflict? Which of the following would you do if you were in Bob’s position, with two children in college and hefty mortgage payments? Explain your answer in detail.