**Note from Student: Please be very descriptive, examples, etc.

1. How does Brand Equity effect on pricing strategy? (10 points)

2. What is the difference between and the use of Reference Pricing and Anchor Pricing? (10 points)

This question is about Chapter 8 Location Strategies. What are the 7 factors that affect location decisions and what do they mean?

**Note from student: Please be very descriptive, examples, etc

How and when do you use the following tools: (10 points each)

1. Sensitivity Analysis
2. Breakeven Analysis
3. Conjoint Analysis

The COVID-19 pandemic has caused many retailers to shut down their business, layoff their employees, and drain their bank accounts.

While some federal funding will help these businesses stay afloat, many will have to adjust to new ways of operation once the quarantines are lifted.

Several ways can be used to reframe a retailer’s business model. Form reconfiguration; Time reconfiguring; Place reconfiguring; Possession reconfiguring. Using at least three of these methods of reframing, describe how a retailer of your choice will adjust its business model to be successful in reopening.

Choose a specific retailer from one of these categories:
Theme Park; Salon; Hotel; Beauty Supply Store; Sports Bar

Directions: Act as if you are applying to a fictitious company. Thoroughly answer each question.

. Tell me something about yourself. (What do you really want to do?)

What jobs have you held? What were your duties and responsibilities?

What jobs did you enjoy the most? Why? Least? Why?

What can you offer? What are your strengths? Weaknesses?

What have you done that shows initiative or willingness to work and learn?

The company is Diamondback Energy . ( Texas Company )

Discuss and explain the Company Implementation . What will key steps to be taken to implement your proposed strategy ?

Suggestions : comment on the board of directors , Performance ( stock , market share , profits , revenues ) .

discuss the various steps in the research process that you would undertake. (14)

This question is about Chapter 13 Aggregate Planning. We talked about two types of options for aggregate planning strategies. What are the two types of options, and what do they each include?

Marianne​ Kramer, the owner of Handy Man​ Rentals, rents carpet cleaners to contractors and​ walk-in customers. She is interested in arriving at a forecast of rentals so that she can order the correct quantities of supplies that go with the cleaners. Data for the last 10 weeks are shown here.

Week   1   2   3   4   5   6   7   8   9   10
Rentals   21   14   29   26   29   11   26   26   12   19

a. Prepare a forecast for weeks 6 through 10 by using a 4-week moving average

. ​(Enter your responses rounded to two decimal​ places.)

What is the forecast for week​ 11?

rentals. ​(Enter your response rounded to two decimal​ places.)

b. The mean absolute deviation as of the end of week 10 is

rentals. ​(Enter your response rounded to two decimal​ places.)

Monster airlines decided to offer direct service from Cleveland to Clearwater Beach, Florida. Management must decide between full-price service using a company’s new fleet of jet aircraft and a discount-service using smaller capacity commuter planes. Management developed estimates of the contribution to profit for each type of service based upon three possible levels of demand for service on Clearwater Beach: high, moderate, and low. The following table shows the estimated quarterly profits (in thousands of dollars).

​

​

​

Using the minimax regret approach, which service should be implemented?

Group of answer choices

Either since there is not a clear preferred solution.

Neither since there is not a clear preferred solution.

Full Price.

Discount.

Explain why Agile Project Management (APM) may be better suited for managing software development projects as opposed to traditional project management.  What and how do Scrums fit into APM?  What are sprints?

In the wake of the Covid-19 pandemic, Honeywell Inc. has orders for 1000 face masks from Richardson and 800 face masks from Plano. Honeywell Inc. has 1200 masks ready in a Frisco facility and 1000 masks in an Irving facility. It costs $10 to ship a mask from Frisco to Richardson, and $7 to ship it from Frisco to Plano. It costs $9 to ship a mask from Irving to Richardson and $12 to ship it from Irving to Plano. How many masks should Honeywell Inc. ship from each facility to Richardson and Plano to fulfill the orders at the minimum cost?

a)What are the decision variables?

b)Write the linear programming problem.

c)The shipping company that Honeywell is using has also been impacted due to Covid-19. It informs Honeywell that it can ship at most 400 masks from Frisco to Richardson and at most 500 masks from Irving to Plano. What is the change to your LP formulation?

In examining and analyzing the challenges faced by companies engaging in the global arena, there are political and social factors that could determine the successes or failures of such companies. With this in mind, discuss four (4) factors that characterise Social and Political Pressures of doing business abroad

The Parol Evidence Rule generally prevents Leroy from introducing evidence in court of oral agreements which conflict with the terms in the valid written contract he has with Martavious.

Group of answer choices

True

False