This assignment invites you to consider how the dynamics of cultural globalization shape your own lived...

This assignment invites you to consider how the dynamics of cultural globalization shape your own lived experiences. Your task is to choose any ONE specific cultural product, experience, or expression, and explain how it reflects the dynamics of cultural globalization. You may, for example, choose to consider the ways in which a particular food you enjoy or music you listen to demonstrates the phenomenon of ‘glocalization,’ or perhaps how the adoption of a Western style of dress or the global popularity of an American movie reflects the phenomenon of cultural homogenization. Investigate your chosen example by exploring one or two credible outside sources for further information (e.g. news sites, business websites, magazine articles, music videos, etc.). Once you have a good amount of detailed information about your specific cultural product, experience, or expression, use theoretical and empirical details drawn from your readings, and related learning materials to explain precisely how your example demonstrates the phenomenon of cultural globalization. Be sure to clearly define and explain key concepts (e.g. culture, Americanization, hybridization) using your readings, and learning materials

500-700 words

Expert Solution

Brands like Samsung smartphones have had cultural globalisation in Asian markets as it resonates the feeling of durability, reliability and trust amongst consumers. The brand has developed culture of usage of high end premium segment smartphones amd accesories across Asian markets.

The globalisation however has met with challenges and impediments as described below:

Five Forces Analysis:

Bargaining power of Suppliers - Many suppliers in this segments offer low cost services which means bargaining power is less for suppliers.
Bargaining power of buyers- Sijce Samsung operates either in perfectly competitive market or Oligopolistic market across globe, buyers have higher choices and hence higher power.
Threat of New Entrants- Since new entries from lowcost Chinese providers can eat up Samsungs share due to ease of taxation and licensing, threat is higher substantially.
Threat of rivalry between existing firms- This is comparatively very high as margins are wafee thin and innovation is constantly evolving making it difficult for the industry as whole.
Barriers to entry- Large initial investment, high marketing and distribution spends, constant innovation are biggest barriers.

Pestel Analysis :

Political - India, South and North Korea ar emost errant markets with high taxation and compliance and warfare tensions.
Economic - global economic degrowth and stagnant growth in mature markets is cause for worry.
Socio cultural - changing consumers preference and strong core culture is what Samsung has coped up with and reoriented itself across global markets to stay ahead of curve.
Technological - Wide-spread innovative solutions from competitors like Apple, Huawei, Vivo, Oppo, Xiaomi have threatened Samsung and portfolios. However Samsung has been fast mover and easily stays ahead of curve with its unparalleled premium segment and upscale technologies which competitors match too lately.
Legal- the recall of Samsung S9 has been highest litigation based loss because of malfunctioning and lack of quality checks and also copyright infringement issues with Apple make it very cumbersome and difficult to deal with.
Environmental - the organisations has been keen ethical player and truly abides environmental laws.

Strengths

Global brand image
Economies of scale and cost leadership
Highest patent growth
Innovation and design capability

Weakness

High dependent on OEM
Product cannibalization due to less differentiation
Focus majorly on high prices and premium segment

Opportunity

Tieups with Telecommunications operators for handset SIM selling
Focus on rural markets
Focus on low price segment
Focussing on diversified products like smartwatches, IoT products, Smart sensors, Smart devices

Threat

Chinese products and hypercompetition
Uncertainty in government policies
High taxation
Retail markets collaboration with low cost players and private labels.

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Rahul Sunny answered 8 months ago

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