Question

question 1.

How the firm creates and develops competitive advantages in the international marketplace? Explain The Porter Diamond and Porter’s Five Forces models.

question 2.
How company can made strategic marketing plan for globalization. Explain about marketing mix.

question 3.
Identify the impact of digitalization on globalization with a company case study.

Answer 1

Question 1 :

porters five forces model is the framework for analyasing a companies competitive enviornment .The number and power of a company's competitive rivals ,potential new market entrants ,suppliers ,customers ,and substitute product influence a company's profitabilityindustry depends on five basic forces : Threat of new entrants ,Bargaining power of sbuyers,threats of substitute products or services ,existing industry rivalry. Based on the idea of competition particularly how a firm competes over similar firms as well as customer and suppliers ,it disregards strategies such as strategic alliances.

Question 2 :

Globalisation leads to increased copetition.this competition can be related to product and service cost and price,target market,technological adaptation,quick response,quick production by companies etc .when a company produces with less cost and sell cheaper ,it able to increase its market share.the marketing mix comprises four main elements product ,price , placement and promotion.placement determine the various channels used to distribute a product across different countries,taking in factors such as competition and how similar brands are being offered to the target market