Question

The static perspective:

Where is Amazon competing? What is the product?

How is Amazon competing? What is the basis for Amazon's competitive advantage?

The dynamic perspective—the firm's preparation for the future:

What does Amazon want to become?

What does Amazon want to achieve?

How will Amazon get there?

Answer 1

Answer 1: The Seattle based organization is competing with all major multinational organization is it a retailer, supply chain and logistics network, fashion designers etc. The reason behind is to “adopt or die” strategy used by Mr Jeff Bezos in building the foundation of its organization way back in the 1994. However in the near future different business verticals are been added in order to stay competitive in this disruptive world. The product sold is approx. 606 million and counting which ranges from consumer electronics, household food, mobiles phones to name a few.

Answer 2: The organization has created an ecosystem called “Convenience” for its large pool of its customer base on which it is competing with its competitors because this will in turn help save time as well as makes easier of the customers to order from their home / office all its essential needs rather than going to a mom pop shops for their requirements. The organization is already offering low prices, big selections of products which are another way of competing in the marketplace.

Real time visibility / transparency for fulfilling the customer’s order is the key differentiator on the basis on which it attains competitive advantage among its peers.

Answer 3: Amazon wants to develop an ecosystem wherein the organization can leverage their customer with the lowest possible rates, an array of best selections and along with sheer convenience.

Answer 4: The organization has the ambition to be the most sort after customer centric firm through which the customer can find and discover anything of its choice via online medium.

Answer 5: In the near future, the organization will eventually will reach its goal through coordination and collaboration among its stakeholders and channel partners that will create value chain for its customers.