From a marketing management perspective, what is the meaning of a total product offer? What are...

From a marketing management perspective, what is the meaning of a total product offer? What are the important elements in the total product offer of ECTC, or your local KCTCS college?

Expert Solution

Answer: A total product offer consists of everything that consumers evaluate when deciding whether to buy something. Elements in a total product offer can include: price, brand name, convenience, package, service, store surroundings, Internet access, buyers' past experience, image created by advertising, guarantee, speed of delivery, and producers' reputation

college's or university's total product offer may be:

● The tuition charged by the institution.

● The academic reputation of the institution.

● The "name" of the college, perhaps influenced by the success of the athletic department

keosha answered 2 years ago

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