Question

How can Staples differentiate itself rather than competing on price with Amazon and Wal-Mart?

Answer 1

Staples can differentiate itself instead of competing on price with Walmart and Amazon as explained below

Staples, an office supplies retailers need to differentiate itself in the retailing industry instead of competing on price with Amazon and Walmart. Staples strategic management needs to identify its competitive advantage and those of competitors such as Amazon to differentiate itself. Staples needs to set objectives that distinguish its products and services from those offered by Amazon and Walmart. Staples can create a unique image in the market for instance improving its B2B offering with more convenience and customer personalization. By focusing on differentiation, customers will chose Staples since, they allow personalization of products and there are brick and mortal stores where they can see products before buying them. Unlike the online retailers such as Amazon, Staples strategic management will ensure that its customers can access products on the brick and mortal stores before paying for them