Question

Discuss the possible ways that marketing techniques can be used by human resources managers.

Answer 1

This is an interesting question for class discussion. For example, a good marketer will have a superior product, believe in the quality of their product and be comfortable with recommending it to others. Likewise, HR managers will feel this way about their employer – particularly if a service culture exists. Other comparisons can be drawn between advertisements for products or for recruitment efforts and incentives to customers to encourage purchase or incentives to employees to aid with retention or increased skills and training.

Class discussion topic: Marketers promote superior products confidently; HR managers advocate for employers in service culture.