Question

All Information needed for Marketing and human resources

Answer 1

Marketing and human resources are not as distinct as you might think they are. To achieve respectable sales figures, a business needs to attract successful customers but having top talent involved in the business is also vital to long-term success. Whenever you try to convince people to help you, whether you're after their dollars or working hours, you need to position your proposal and market it so it looks attractive.

The term "branding" conjures up images of market research reports, business logos and meeting positioning of goods. However, your goods and services aren't the only part of your business that needs promotion, especially if you want to attract and retain top talent. People want to work with a firm which has a good reputation, a clear mission and vision.

Since small businesses almost always have tight budgets, even when times are good, the first time you need to get your staffing decisions correct is even more important. The key to attracting the people you want and need: match your marketing plan with your HR strategy.If you want to be a top mobile application developer, you need talented, qualified talent. Start blogging about smartphone industry trends. Attend Conferences with developers. Host training sessions at local universities and advertise HR strategies for young people, such as flex time and the ability to brainstorm new business time ideas.

One marketing rule is to guarantee just what you can offer. If your product fails to meet customer standards, your loyalty and confidence will wane and your brand will collapse. Likewise, if you guarantee a working atmosphere you can't deliver, you 're going to damage employee morale. While it is important to build an identity for attracting top talent, you do need to maintain it. If your business can't afford to promise reimbursement of tuition, but you want to attract employees committed to learning, work opportunities for lower-cost education into your corporate culture. Have weekly lunch-and-learn sessions at which workers take turns to present to the community.

Markets are changing, and so are expectations for employees. Much like brands need to adapt to stay competitive, the employer brand needs to shift with the aspirations of the employees. You need to stay on top of basic trends, such as salary data, but you also need to know what advantages your competitors bring. Keep up with news of the top places to work in your area. You may be too poor to have an in-house gym like a big corporate rival, but you might be able to afford exercise allowances